NFL Viewership Surges with Record-Breaking Games in London and US
The NFL season has seen a surge in viewership, with several games breaking records. In London, four high-profile derbies are scheduled, while in the US, the Green Bay Packers vs. Dallas Cowboys game and the Pittsburgh Steelers vs. Minnesota Vikings game in Dublin drew massive audiences.
The upcoming season features four London derbies: Arsenal vs. Tottenham Hotspur (November 22, 2025 and February 21, 2026), Chelsea vs. Arsenal (November 29, 2025 and February 28, 2026), and Chelsea vs. Fulham (August 30, 2025 and January 7, 2026).
The Packers-Cowboys prime-time clash on November 15, 2025, ended in a thrilling 40-40 tie, attracting 26.9 million viewers, making it the third most-watched nfl game of the season. This figure is only surpassed by the Cowboys' season-opening game against the Eagles (28.3 million) and the Super Bowl rematch in Week 2 (33.8 million).
The Steelers' victory over the Vikings in Dublin on October 26, 2025, drew 7.9 million viewers, making it the second most-watched international nfl game on the NFL Network. This viewership represents a 68 percent increase over the NFL Network's average for its 2024 international games. The game averaged more than nine million viewers between 12:30 p.m. ET and the end of the game.
Through the first four weeks of the season, NBC's Sunday night games are averaging 25.5 million viewers, a 6 percent increase from last season.
With these impressive viewership numbers, the NFL continues to captivate audiences both in the US and internationally. The upcoming London derbies are expected to draw significant attention, further cementing the NFL's global appeal.
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