NFL Veteran Marshawn Lynch Unveils His New Scent Brand, 'BEASTMODE', Claims it's Incomparable
In a unique collaboration, former NFL star Marshawn Lynch has partnered with Dove Men+Care to launch a fragrance line, aptly named "BEASTMODE". The collection includes two variants: "You Just Got Got" and "Beast To The Bone".
The "Beast To The Bone" variant boasts a captivating blend of oak moss, patchouli, and citrus scents, while "You Just Got Got" offers a bold mix of citrus, lime, and cedarwood.
For Lynch, "BEASTMODE" is more than just a fragrance; it's an authentic representation of himself, not a persona or costume. He feels a strong connection with Dove Men+Care, describing them as a supportive stepchild figure.
Lynch has been involved in the creative process of the fragrance for over a year and a half, ensuring that each product is immaculate and official. Some of the commercials for the fragrance were filmed in Mexico and Las Vegas.
The partnership between Lynch and Dove Men+Care extends beyond the fragrance line. It includes a body wash, deodorant, and the two signature fragrances. The products will be sold at Target stores.
Lynch continues to express his excitement about the possibility of releasing more fragrances and products through Dove Men+Care. He is also involved in a podcast and a segment during Prime Video's Thursday Night Football, both of which have been supported by Dove Men+Care.
Fans can enter a contest to win one of 24 custom Dove Men+Care jerseys by tagging Lynch and Dove on Instagram and commenting on what "BEASTMODE" smells like. Lynch values the sentimental significance of the photo used on the product packaging.
"Beast Mode" is unbox-able and cannot be defined by one box or category, according to Lynch. This fragrance release marks a new chapter in Lynch's career, blending his passion for authenticity and style in a unique way.
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