NFL Intermission Preparations in Full Swing for Karol G's Performance
NFL Heads to Brazil for Week 1 Season Opener, Featuring Karol G at Halftime
The NFL is set to kick off the 2025 season with a global twist as the Los Angeles Chargers take on the Kansas City Chiefs in São Paulo, Brazil, on September 5 at the Corinthians Arena. This historic event marks the NFL's second game in Brazil and the first live NFL broadcast on YouTube13.
The halftime show promises to be a celebration of Latin American sounds and culture, with Colombian singer Karol G, a member of the 'Billion-View Club' on YouTube with almost 30 billion views on her channel, as the main performer4. Her energetic performance is expected to reflect her latest album "Tropicoqueta," which celebrates Latin culture13.
Joining Karol G will be a fantastic lineup of local talent, creating a culturally resonant experience for both local and global audiences watching on YouTube5. The NFL's senior vice president of global event presentation and entertainment, Tim Tubito, made a statement about the event, expressing excitement about the collaboration and the opportunity to showcase Latin music and culture on a global stage6.
Brazilian star Ana Castela will perform the national anthem of Brazil before the game, while American composer and jazz saxophonist Kamasi Washington will perform the national anthem of the United States7.
The NFL's association with YouTube has helped strengthen its global penetration, with over 350 million hours of content streamed last year1. The match between the Chargers and the Chiefs will be streamed free on YouTube, marking a significant milestone in global NFL viewership accessibility5.
Karol G, who won a Grammy in 2024, expressed her excitement about being part of the NFL halftime show, stating that it is an honor and a moment she is very proud of8. She has previously watched many NFL halftime shows and is looking forward to bringing her music to a global stage.
The NFL announced this exciting news on Thursday, promising fans a memorable experience that combines the thrill of live sports with the vibrant rhythms of Latin America.
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