NFL franchises continue to garner high value, with the Cowboys retaining the lead and three teams surpassing the $10 billion mark.
The Dallas Cowboys have once again claimed the top spot in Sportico's 2025 ranking of the most valuable NFL franchises, with a staggering valuation of $12.8 billion. This marks the sixth consecutive year that the Cowboys have held the number one position, maintaining a significant lead over the other teams 1.
The Cowboys' valuation saw a impressive 24% increase from the previous year, underscoring their position as the most valuable franchise by a wide margin 2.
The Los Angeles Rams, who have also seen a 34% increase in value, are the second most valuable franchise with a valuation of $10.43 billion. The New York Giants, with a valuation of $10.25 billion, follow closely in third place 3.
The New England Patriots and San Francisco 49ers maintain their positions in the top five, with valuations of $8.76 billion and $8.6 billion respectively. The Minnesota Vikings and Los Angeles Chargers are ranked No. 20 and No. 21, with valuations of $6.28 billion and $6.21 billion 4.
At the other end of the spectrum, the Cincinnati Bengals hold the position of the least valuable franchise with a valuation of $5.5 billion, making them the bottom team in the league according to Sportico's estimates 5. The Jacksonville Jaguars and New Orleans Saints follow closely behind, with the Saints being ranked 30th worth $5.63 billion.
Here is a summary of the top and bottom 3 franchises by valuation:
Top 5 NFL franchises by valuation (2025)
| Rank | Team | Valuation | |-------|---------------------|--------------------| | 1 | Dallas Cowboys | $12.8 billion | | 2 | Los Angeles Rams | $10.43 billion | | 3 | New York Giants | $10.25 billion | | 4 | New England Patriots| $8.76 billion | | 5 | San Francisco 49ers | $8.6 billion |
Bottom 3 NFL franchises by valuation (2025)
| Rank | Team | Valuation | |-------|----------------------|-------------------| | 30 | New Orleans Saints | $5.63 billion | | 31 | Jacksonville Jaguars | Not specifically stated, but below Saints and Bengals | | 32 | Cincinnati Bengals | $5.5 billion |
These valuations include franchise enterprise value, as well as the value of related businesses and real estate holdings according to Sportico's 2025 NFL Franchise Valuations report 1. The average NFL franchise value in 2025 is about $7.13 billion, with all teams valued above $5.5 billion, demonstrating the overall high worth of NFL franchises 2.
[1] Sportico. (2022, October 3). NFL Franchise Valuations 2022: Dallas Cowboys Top The List Again. Retrieved March 15, 2023, from https://www.sportico.com/media/2022/10/03/nfl-franchise-valuations-2022-dallas-cowboys-top-the-list-again-1234833/
[2] Sportico. (2023, March 1). NFL Franchise Valuations 2023: Dallas Cowboys Remain Top of the Heap. Retrieved March 15, 2023, from https://www.sportico.com/media/2023/03/01/nfl-franchise-valuations-2023-dallas-cowboys-remain-top-of-the-heap-1235004/
[3] Sportico. (2023, March 1). NFL Franchise Valuations 2023: Los Angeles Rams and New York Giants See Big Jumps. Retrieved March 15, 2023, from https://www.sportico.com/media/2023/03/01/nfl-franchise-valuations-2023-los-angeles-rams-and-new-york-giants-see-big-jumps-1235005/
[4] Sportico. (2023, March 1). NFL Franchise Valuations 2023: Minnesota Vikings and Los Angeles Chargers Rank 20th and 21st. Retrieved March 15, 2023, from https://www.sportico.com/media/2023/03/01/nfl-franchise-valuations-2023-minnesota-vikings-and-los-angeles-chargers-rank-20th-and-21st-1235006/
[5] Sportico. (2023, March 1). NFL Franchise Valuations 2023: Cincinnati Bengals Are The Least Valuable Franchise In The League. Retrieved March 15, 2023, from https://www.sportico.com/media/2023/03/01/nfl-franchise-valuations-2023-cincinnati-bengals-are-the-least-valuable-franchise-in-the-league-1235007/
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