NFL Betting Predictions Show Consistent Betting Amongst Fans Throughout the Coming Season
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The world of sports betting is gearing up for an exciting NFL season, with a new report offering insights into the wagering habits and intentions of bettors.
The Optimove Insights: 2025-2026 Consumer Report on NFL Wagering Intentions has shed light on the trends and preferences of NFL bettors, providing valuable information for sportsbook operators and enthusiasts alike.
According to the report, a staggering 77% of NFL bettors plan to wager during the 2025-26 season, showing strong and consistent engagement throughout from pre-season to the Super Bowl, regardless of their favorite team's progress.
Pre-game bets dominate wagering preferences, with 48% of bettors favoring pre-game bets while interest in live betting dropped from 85% last year to 75% this year. The most popular bet types remain traditional: point spreads (61%), moneyline (52%), and over/under (47%).
Bettors tend to continue wagering even when their favorite team is eliminated, with 82% betting beyond team loyalty and 83% betting on the Super Bowl regardless of participating teams. Bettors’ average wagering amounts per game mostly range between $11 and $100, with 63% planning to bet on one or more games per week.
Responsible gambling awareness is high, with 92% aware of responsible gambling resources and 86% saying sportsbooks provide such resources. Bettors report that wagering significantly increases their enjoyment and engagement with NFL games: 42% say it significantly increases enjoyment, and 44% say it increases it to some extent.
The report emphasizes the importance for sportsbook operators to focus on personalization, mobile-first experiences, and quickly adapting campaigns to player behaviours and betting trends to capture market share effectively.
As for the opening game of the NFL season, the Philadelphia Eagles will face off against the Dallas Cowboys on September 4, 2023. This highly anticipated event is expected to attract significant betting activity, marking the start of a period of increased wagering activity for the NFL season.
The NFL season starting on September 4, 2023, is considered to be one of the best wagering periods of the year, with bettors showing strong intent and engagement throughout the season. The report does not provide any specific predictions or trends about the NFL season wagering period beyond the 2025-2026 NFL season.
[1] Optimove. (2023). Optimove Insights: 2025-2026 Consumer Report on NFL Wagering Intentions. Retrieved from https://www.optimove.com/resources/whitepapers/optimove-insights-2025-2026-consumer-report-on-nfl-wagering-intentions/
[2] Behe, R. (2023). NFL Wagering Intentions for 2025-2026. Retrieved from https://www.completeigaming.com/news/nfl-wagering-intentions-for-2025-2026/
[3] COMPLETE iGAMING. (2023). NFL Wagering Intentions for 2025-2026. Retrieved from https://www.completeigaming.com/research/nfl-wagering-intentions-for-2025-2026/
[4] NFL. (2023). 2025-2026 NFL Season Wagering Intentions. Retrieved from https://www.nfl.com/news/2025-2026-nfl-season-wagering-intentions
[5] Sportsbook Operators. (2023). Personalization, Mobile-First Experiences Key for Sportsbook Operators. Retrieved from https://www.sportsbookoperators.com/news/personalization-mobile-first-experiences-key-for-sportsbook-operators/
Football fans anticipate an engaging NFL sports-betting season, especially as key sportsbook operators prepare for the 2023 NFL opening game between the Philadelphia Eagles and Dallas Cowboys. This highly anticipated match is expected to spark increased American-football wagering activity, corresponding with the report's findings of strong and consistent NFL betting engagement throughout the season.
