News circulating following HeidiFest: Heidi Klum's recent event stirs up speculation
Heidi Klum's first HeidiFest, held in Munich on September 18th, attracted a number of celebrities, including Bill and Tom Kaulitz, Alessandra Ambrosio, Barbara Meier, and Leni Klum. Alongside them, Sasha, Henry Samuel, Johan Samuel, Lou Samuel, Schlager star Jürgen Drews, the Wildecker Herzbuben, and the Weather Girls were also in attendance.
The event was broadcast live by ProSieben from 8:15 PM, with the prime-time viewing of HeidiFest attracting 0.76 million viewers. However, the viewing figures for the event showed a negative trend, both among the overall audience and the younger demographic.
During prime time, HeidiFest represented a 3.8% market share, while among the younger demographic, it was 5.9%. Among the younger, ad-relevant target group, only 0.22 million viewers watched HeidiFest, representing a 5.9% market share.
These low viewing figures may raise questions about whether there will be another HeidiFest. Marianne and Michael made a musical comeback at the event, but the low viewership may not please Heidi Klum or ProSieben.
In fact, the viewing figures for HeidiFest were significantly lower than ProSieben's average. Quotenmeter reported the figures, showing that the event did not meet expectations.
Despite the low viewership, HeidiFest featured a variety of performances, including Schlager stars, pop groups, and dance acts. The event was attended by around 700 guests, making for a lively atmosphere.
Only time will tell if Heidi Klum and ProSieben will choose to host another HeidiFest. With the low viewing figures, it remains to be seen if the event will continue in the future.
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