Newcomer Indewheelers Motorsports signs on for ISRL season two as a fresh franchise team
The Indian Supercross Racing League (ISRL) is gearing up for its second season with a new addition to its roster. Indewheelers Motorsports, a team based in Pune, Maharashtra, India, is set to make its debut in the league, marking Pune’s second franchise in the league, joining BB Racing1.
Founded by motorsport veteran Vikram Dhar, Indewheelers Motorsports brings a wealth of experience to the table. Dhar, who is also the founder of MXSTORE.in, India's leading off-road gear platform, boasts over two decades in off-road motorsports. He has represented India on global racing circuits, earning the title of 2017-18 Emirates Desert Championship Champion1. His passion for off-roading is matched by his business acumen, as he has held senior regional director roles in multinational corporations1.
Joining Dhar as a co-owner is Ajay Agrawal, a young entrepreneur and Chartered Accountant. Agrawal brings strong financial expertise and global distribution experience to the team, representing the next generation of business leadership1.
Indewheelers Motorsports has also partnered with the Arabian Coast Group, a multinational infrastructure company, indicating growing international investment interest in India's motorsport scene1.
The new franchise team aims to increase competitiveness in ISRL Season 2, strengthen Pune’s reputation as a motorsport powerhouse, and foster emerging grassroots talent in Indian motorsports1. The addition of Indewheelers Motorsports is expected to elevate the city's competitive depth in motorsports.
The Indian Supercross Racing League, with Bollywood megastar Salman Khan as its official Brand Ambassador and Investor, is embracing motorsports as a mainstream commercial property, positioning its franchises at the intersection of sport, business, and entertainment1. ISRL Season 2 is set to deliver bigger races, enhanced fan experiences, and unprecedented brand integration, as it kicks off in October 2025.
Indewheelers Motorsports is poised to play a defining role in ISRL's continued evolution, inspiring the next generation of racers and contributing to the long-term growth of India's motorsport ecosystem.
- Ajay Agrawal, with his financial expertise and global distribution experience, adds a new dimension to Indewheelers Motorsports, bringing it to the intersection of sport, business, and entertainment in the Indian Supercross Racing League.
- Indiewheelers Motorsports' partnership with the Arabian Coast Group, a multinational infrastructure company, signifies a growing interest in India's motorsports scene, combining business interests with sports and entertainment.
- The debut of Indewheelers Motorsports in ISRL Season 2 is not just a sports event but also a business move, as it aims to elevate Pune's competitive depth, strengthen its reputation as a motorsport powerhouse, and foster grassroots talent in Indian motorsports.
