New Vehicle Sales in China Reach 262,000 Between August 1st and 10th, Marking a 6% Yearly Increase
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China's new energy vehicle (NEV) retail sales showed a moderate growth in the first 10 days of August 2025, despite a weak overall market performance. The NEV retail sales reached approximately 262,000 units, an increase of 6% year-on-year and month-on-month [1].
The growth in NEV sales was mainly driven by the increasing penetration and demand for NEVs relative to the total auto market. NEVs captured a 58.0% share of retail sales in early August, significantly higher than the 51.12% rate year-to-date [2].
Key factors contributing to this growth include continued strong consumer preference and market share gains for battery electric vehicles (BEVs), steady month-on-month increases in wholesale and retail NEV sales, leading brands pushing registrations upward, and a gradual recovery and stabilization in retail demand for passenger vehicles combined with rising NEV adoption [2][4].
BEVs, which are the dominant segment within NEVs, showed a strong consumer preference, while plug-in hybrid (PHEV) demand showed some decline [1]. Wholesale NEV sales rose 18% year-on-year and 10% month-on-month from August 1-17 [2].
Leading brands like BYD, Nio, Onvo, and Tesla achieved strong registration growth, despite some year-on-year sales declines [3]. The average daily wholesale sales of passenger vehicles in China during the same period were 40,253 units.
Year-to-date, the penetration rate of NEVs in total passenger vehicle retail sales reached 50.89 percent. The cumulative wholesale sales of passenger vehicles so far this year have reached 6.781 million units, up 11 percent year-on-year. The retail sales of passenger NEVs year-to-date reached 6.717 million units, up 28 percent year-on-year [1].
In summary, the moderate growth of China’s NEV retail sales in early August 2025 reflects a continued shift in consumer preference towards electric vehicles, growing market penetration of NEVs, and strong brand performances, which together buoyed NEV sales amid weak overall automotive market conditions. The growth in NEV sales is a positive sign for the future of the electric vehicle industry in China.
[1] [Source] [2] [Source] [3] [Source] [4] [Source]
- Among the leading brands pushing NEV sales upward in China is Tesla, known for its electric vehicles (EV).
- The sports car manufacturer Tesla is contributing to the increased numbers in China's NEV sales, indicating a positive outlook for the EV industry.
- In the competitive NEV market in China, brands like Nio and Onvo are also making significant strides in sales.
- The surge in China's overall NEV sales can be attributed not only to Tesla's performance but also to the growth in the sales of energy-efficient vehicles like Nio and Onvo.
