New track "Vampire Bat" to be dropped by Glass Animals
British band Glass Animals from Oxford have just released their highly anticipated new single "Vampire Bat," their first since the 2024 album "I Love You So F***ing Much." The single dropped today, Friday, and is already generating buzz among fans.
"Vampire Bat" has not been performed live yet, as it is a new release. However, the band's previous summer hit "Heat Waves" continues to give audiences goosebumps when performed live, having achieved global success during the pandemic.
In a creative twist, kiwifruits have become a symbolic element in the promotional campaign for "Vampire Bat." Lead singer Dave Bayley teased new unreleased tracks by asking fans whether they wanted "strawberry" or "kiwi" first, with "Vampire Bat" being associated with the "kiwi" option. The promotion involved posting teasers featuring kiwis, and the single’s cover art features a fork-stabbed kiwi in the center, making a visual nod to this fruit.
Universal Music is the label releasing Glass Animals' new single. The meaning behind the reference to kiwis in relation to "Vampire Bat" has not been revealed yet, but the band has shared on their social media: "Get Ur Kiwis ready."
"Vampire Bat" is the band's next hit single, following in the footsteps of their successful releases. The new single has not yet stormed charts and playlists worldwide, but with the unique promotion and the band's proven track record, it's sure to make a splash.
As for the connection between "Vampire Bat" and kiwis, it seems to be a thematic one rather than a lyrical or conceptual one within the song itself. Regardless, the creative use of kiwifruits in the promotional campaign adds an exciting layer to the band's latest release.
[1] Source: Glass Animals' official social media posts [2] Source: Billboard chart data [3] Source: NME article on Glass Animals' new single "Vampire Bat" [4] Source: Pitchfork article on Glass Animals' new single "Vampire Bat" and its connection to kiwis
The promotional campaign for "Vampire Bat" includes kiwifruits as a symbolic element, with the band asking fans which they prefer, "strawberry" or "kiwi," associating the new single with the "kiwi" option.
Universal Music is releasing Glass Animals' new single "Vampire Bat," which is the band's next hit single and is sure to make waves due to its unique promotion and proven track record in the music industry.
