Premier League Shatters TV Contract Records with Gigantic 7.8 Billion Euro Deal
For years, the elite football clubs in England's Premier League have thrived on staggering TV revenues. And the good times are far from over. On Monday night, the league gleefully announced a groundbreaking new TV deal via social media.
Beginning from the 2025/26 season, clubs will receive a whopping 7.8 billion euros until the 2028/29 season, equating to a staggering 1.95 billion euros per season. It's a carbon-melting new high!
"Today's result aligns with the Premier League's unparalleled might and serves as a tribute to our committed clubs, exceptional players, and inspirational managers," raved Richard Masters, Premier League Chair. "Dedicated fans continuously create an unmatched atmosphere, week in, week out."
By way of comparison, the German Bundesliga pedestals at roughly 1.1 billion euros per season. But that too will change next year, as the German TV rights go under the hammer once more.
Worth a Peek:
The blockbuster TV deal in the Premier League has far-reaching repercussions for other leagues. Titans of the football world like Liverpool FC and Manchester City can expect a substantial boost in revenue. In fact, eager international news outlets are already stirring with anticipation about the ripple effects of this Premier League-smashing bid on Germany's subsequent TV rights auction.
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Behind the Scenes:
- Under the 2025/26 to 2028/29 Premier League deal, Sky Sports will step up to broadcast a dizzying increase of live Premier League games, approximately doubbling their current season share (from 128 matches until 2024/25 to at least 215 matches). This escalation is, in part, due to Sky acquiring the midweek rounds previously handled by Amazon and showing all ten season-final fixtures [4].
- In contrast, the Bundesliga TV deal is set to see a decrease in club revenues thanks to investments. The German clubs will receive €1.121 billion per season from domestic media contracts, dipping slightly from the current year's distribution of around €1.17 billion [2].
- Additionally, the Bundesliga deal entails an initial investment of €10 million in the first season and €20 million in each subsequent one, consequently weakening distributions [2].
