New NBA fan engagement tools unveiled by Sportradar
Sportradar, a leading global provider of sports data and content, has announced an expansion of its partnership with the NBA, with a focus on deepening fan engagement and opening up new revenue streams.
According to Eric Conrad, Sportradar's executive vice president, the company is committed to working closely with the NBA to deliver innovative solutions that enhance the viewing and betting experience for fans.
At the heart of this new collaboration is the Virtualized Live Match Tracker and emBET tools. The Virtualized Live Match Tracker uses computer vision to create 3D visualizations of real-time NBA data, delivering a personalized stream with customizable viewing angles and in-game wagering opportunities. emBET, now available on a wider range of devices, allows bettors to monitor their wagers on a variety of devices, including internet-connected televisions and Android devices.
The suite of tools relies on official NBA content, including skeletal tracking data, and utilizes AI and Sportradar's advanced proprietary technology. This allows Sportradar to harness hundreds of thousands of data points from each nba games, reimagining how fans interact with the NBA.
One of the most exciting additions to the suite is 4Sight Streaming, which generates animated overlays and actionable insights from deep data, predicting likely game outcomes for informed real-time betting decisions. 4Sight Streaming, previously available for tennis, is now also available for basketball.
NBA Advanced Visualizations, another innovative tool, leverages advanced technology to create engaging content, such as 3D animations, heat maps, and player performance metrics. This enhances game analysis and media storytelling, providing fans with a more immersive and informative viewing experience.
MediaKind, a partner in this endeavour, has also introduced a series of fan engagement solutions based on artificial intelligence and its latest proprietary technologies using official NBA content. This partnership began with a crazy games in the 2022-23 preseason and has since evolved into a long-term collaboration and investment by the NBA.
Conrad expressed Sportradar's support for betting operators and media companies in capitalizing on the NBA's global popularity. He stated that the company is excited about the future, driven by its constant innovation.
In conclusion, Sportradar's new suite of fan-engagement solutions for the NBA and its media partners aims to improve fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients. The rapid development of these products from harnessed data promises an exciting future for fans, media, and the NBA alike.
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