New leader of Brucknerhaus endorses learning from Helene Fischer: Shared insights from the popular German entertainer may enrich our institution.
Rewritten Article:
Heading: Linz's Cultural Revival: The Brucknerhaus Reinvention
Opening: Stepping foot in Linz, one might still hear whispers of the city being the "ass-end of the world." But things are changing, and this Austrian city is aiming for a Renaissance. The Brucknerhaus, a cornerstone of Linz's cultural landscape, is poised for a revolution, with new voices steering its course.
Revisiting Linz: An Unfair Stigma
"Linz? You don't go there for a disco. It's chemicals, boredom, drugs." That was Wolfgang Hoebel's take two decades ago. Kai Liczewski, fresh from the Salzburg Festival, begs to differ. "A lot has changed," he says. "Maybe Hoebel was just wrong."
Financial Stability for the Brucknerhaus
The city of Linz can't eternally fund the Brucknerhaus. So, what's the game plan to ensure financial stability? Liczewski admits he hasn't had the chance to dialog with the staff yet. But he's optimistic, praising the events' reach and the stable to excellent visitor numbers post-pandemic.
New Leadership, New Approach
One problem Liczewski sees is leadership's absence. He and Norbert Trawoeger, the Bruckner connoisseur, envision a joint leadership. "We're not about one artist overshadowing," Trawoeger explains, "we see ourselves as a duo."
The Brucknerhaus: Linz's Identity
Linz, the fastest- growing city in Austria, is still carving its identity. Trawoeger believes this dynamism is essential. "We don't want Linz to become another Salzburg or Vienna," he states. "We should capitalize on this momentum."
The Festival District 2030 and the Renovation Costs
The costs for Salzburg's festival house renovation have skyrocketed from 262 million euros to an estimated 625 million euros. Liczewski, a numbers guy, doesn't find this increase justified. "It's not quite right," he says, "every euro invested is well-spent in Austria as a cultural location."
Collaboration and Communication
Trawoeger and Liczewski want their collaboration to foster open dialogue and joint action. The Los Angeles-like divide between city and state politics regarding the Bruckner Orchestra is something they aim to eliminate.
Brucknerfest Changes
The duo plans to tighten the timeframe of the Brucknerfest, aiming for a more efficient event that doesn't stretch for five weeks.
The Future of the Brucknerhaus
Trawoeger and Liczewski envision the Brucknerhaus as a lively center of excellence, a place that surprises and attracts diverse audiences. They aim to create a unique Linz identity within the global cultural scene.
Incorporating New Technologies
Recently, the Brucknerhaus has upgraded its lighting system to ETC's Irideon and ArcSystem LED, enhancing its energy efficiency and production capabilities. This modernization paves the way for more ambitious performances and potential educational or artistic collaborations.
Enrichment Insights:- The technological upgrade aligns with global trends, focusing on energy efficiency and sustainable event infrastructure.- The new lighting system offers dynamic control, supporting more complex performances and potentially attracting world-class acts.- The investment in advanced technology may facilitate training programs or collaborative projects, nurturing artistic and technical growth.
- Despite the lingering whispers of Linz being the "ass-end of the world", it is striving for a cultural Renaissance, with the Brucknerhaus leading the charge.
- Kai Liczewski, amidst optimism, praises the Brucknerhaus' events reach and stable to excellent visitor numbers post-pandemic, suggesting the potential for financial stability.
- Trawoeger and Liczewski, aiming to eliminate the Los Angeles-like divide between city and state politics, envision their collaboration fostering open dialogue and joint action.
- The duo plans to incorporate new technologies such as ETC's Irideon and ArcSystem LED in the Brucknerhaus, attracting diverse audiences and potentially world-class acts, with a focus on energy efficiency and sustainable event infrastructure.


