New Four-Year Agreement Secured by BBC for England Cricket and Hundred Tournaments
Rewritten Article:
England's cricket games will be gracing our screens for the next four years, thanks to a fresh deal struck between the ECB and the BBC, as confirmed by the BBC itself. This means we'll be catching the highlights of England's international cricket matches and live coverage of "The Hundred," for a total of four years.
According to City AM, the deal encompasses bite-sized digital clips of major cricket series, such as the upcoming men's and women's Ashes series and the men's Test series against India later this year. The BBC will also show selected live matches from "The Hundred," including the opening games and finals of both men's and women's tournaments.
Tony Singh, ECB's chief commercial officer, expressed his excitement, stating, "We're happily extending our partnership, ensuring another four years of live cricket on BBC TV." He further added, "With our shared enthusiasm for promoting women's sports, we're thrilled that the BBC will be airing more live women's games in 'The Hundred' each year." Viewers can continue to enjoy free access to highlights of England Men's and Women's home matches, promising an exciting period for cricket in the UK.
This announcement arrives weeks before England men's first Test of the summer on 22 May, against Zimbabwe at Trent Bridge. Negotiations with Channel 5 over the live rights for four England T20 games later in the summer reportedly delayed the announcement. The BBC has decided not to bid for these T20 games, with Channel 5 stepping in to fill the gap, as reported by the Daily Telegraph last December.
BBC Sport director Alex Kay-Jelski commented, "Cricket isn't merely a game of numbers; it's a game of stories." He emphasized that this extended partnership ensures the BBC will continue to bring the thrilling, emotional, and timeless moments of cricket to life for fans across the UK. So, gear up cricket fans! With the Ashes, "The Hundred," and so much more on the horizon, it's going to be a ball game alright!
- The deal between the ECB and BBC, confirmed by the BBC, will extend their partnership for another four years, bringing live cricket sports to viewers, including highlights of England's international cricket matches and live coverage of "The Hundred."
- Additionally, the BBC will air selected live matches from "The Hundred," such as the opening games and finals of both men's and women's tournaments, also providing digital clips of major series like the men's and women's Ashes series and the men's Test series against India.
- BBC Sport director Alex Kay-Jelski, acknowledging that cricket isn't just about numbers, reassured fans that this extended partnership will guarantee the delivery of thrilling, emotional, and timeless moments of cricket sport to viewers across the UK.
