Network's One-Year Anniversary
The Young Political Communicators Club (YPCC), a cross-party organisation established over a year ago, has been making waves in the political communication industry. Born from a conversation between two acquaintances, Nina Weise and an unnamed speaker, the YPCC aims to bring together young people who communicate politically.
The YPCC understands the importance of networking, not just with decision-makers but also with peers. A sustainable network of peers is essential for long-term success and support. The club is actively working to become better known among young people and is open to cooperations that help reach the young target group.
Professionalising one's own public relations is crucial for young talents in the industry. Sharing expertise through expert articles, actively participating in discussions, and giving other young talents a platform can help improve visibility. However, young talents often struggle with appropriately communicating their successes without appearing arrogant.
Employers can play a significant role in supporting the development of young talent in the political communication industry. One of the main learnings from the YPCC's first year is that everyone wants young talent, but few actively support their development. Employers and decision-makers are often unwilling to actively support the development of young talent.
To address this, employers can implement a well-thought-out talent development program that includes in-house mentoring, a professional feedback culture, budgets for training, and a flexible work-time policy. This is what young talents desire.
Structured training and workshops, such as the Campaign Leadership College offered by the Leadership Institute, provide practical skills necessary for political campaigns and leadership roles. Political consulting firms offer dynamic environments where young talent can gain real-world exposure to strategy, messaging, data analysis, and grassroots mobilization. Encouraging young talent to create audio, visual, and digital content across formats helps develop versatile communication skills.
By integrating young professionals into leadership teams or campaign management tracks, employers foster confidence and provide a path to leadership. Employers advancing principles of diversity, equity, and inclusion attract and retain a broad base of young talent from varied backgrounds, enriching the political communication field and enhancing its impact.
In the fall of 2023, the speaker was working as a scientific employee for a member of the Bundestag. Frustrated with the lack of support for young talent, the speaker expressed their feelings on Instagram, leading to a conversation with Nina Weise that ultimately resulted in the creation of the YPCC.
The YPCC has grown significantly since its inception, boasting over 500 members, a mentoring program in cooperation with the Bernstein Group, and having hosted many events. The club continues to strive towards its goal of creating an ecosystem where young professionals in political communication can thrive through education, practical experience, and supportive networks aligned with evolving industry demands.
- The YPCC, knowing the significance of networking, is actively seeking cooperation with various entities to increase visibility among young people, especially in areas such as fashion-and-beauty, lifestyle, entertainment, and social-media.
- Young professionals in the political communication industry can benefit from structured training and workshops that equip them with practical skills required for political campaigns and leadership roles, falling under the general-news category.
- Even in the landscape of policy-and-legislation, employers and decision-makers need to step up and actively support young talent, fostering confidence and providing a path to leadership, adhering to principles of diversity, equity, and inclusion.
- To avoid appearing arrogant, young talents might struggle with appropriately communicating their successes, a challenge that may, in part, be addressed through collaborative discussions and article sharing on platforms like social-media.
