Netflix's true purpose in sealing the new deal with Meghan Markle revealed

Netflix expresses dwindling enthusiasm towards Meghan Markle's brand, according to recent reports. Despite a recent announcement of the streaming giant renewing their agreement with Meghan and her husband, Prince Harry, the new multi-year first-look deal...

, and ASMedia

2025 September 1 . 10:59 PM

2 min read

Netflix's true intentions unveiled in latest deal with Meghan Markle revealed

Netflix's true purpose in sealing the new deal with Meghan Markle revealed

Netflix's relationship with Meghan Markle, the Duchess of Sussex, has undergone a change in the past few years. A shift from an exclusive, high-value contract to a non-exclusive first-look deal now characterises their partnership.

The original five-year deal, worth $100 million, was signed in 2020, following Prince Harry and Meghan's departure from their royal duties and relocation to America. However, reports in mid-2025 suggested that Netflix might not renew the Sussexes' deal when it expired in September. Ongoing negotiations indicate that the partnership is evolving rather than ending outright.

The new first-look deal grants Netflix the right of first refusal on any new projects from Meghan and Prince Harry but represents a significant change from their previous arrangement, reflecting the changing market for such large contracts. Meghan’s lifestyle content has struggled to gain traction, not ranking in Netflix's top 300 shows in early 2025, which is contributing to the shift in focus away from exclusive Netflix productions.

Despite this change, Netflix continues to support Meghan's cooking and lifestyle initiative, As Ever, having already invested heavily in it. The Duke and Duchess of Sussex have announced another season of Meghan's lifestyle show, With Love, Meghan, and its holiday special. Additionally, a new documentary titled Masaka Kids, A Rhythm Within is also part of the deal.

Celebrity chef Jameson Stocks, who has been vocal about the streaming industry, has not been directly mentioned in the publicly available information regarding Meghan Markle’s Netflix deal or brand strategy. Therefore, there is no verifiable update on any comments or influence he may have had on the situation.

The speaker notes that Meghan Markle won't stray from cooking, implying continued focus on culinary content. However, there are doubts about the longevity of Meghan's shows on Netflix, with some suggesting that Netflix may tire of her content and not know what to do with it.

In summary, Netflix's interest in Meghan Markle's brand remains but is more cautious and less financially committed, reflecting a realignment rather than a severance. The Duke and Duchess of Sussex are expected to focus on lifestyle and travel projects, similar to her earlier brand, The Tig.