Netflix to air the FIFA Women's World Cup broadcast
Netflix Secures Exclusive Broadcast Rights for FIFA Women's World Cup in Canada
In a groundbreaking move, streaming giant Netflix has secured exclusive broadcast rights for the FIFA Women's World Cup in Canada for the years 2027 and 2031. This marks the first time Netflix will venture into live soccer broadcasting.
Previously, the broadcasters for the 2023 Women's World Cup in Canada were CTV (free-to-air) and TSN (pay-TV), who combined to broadcast all 64 matches of the tournament. Netflix's exclusive rights in Canada start with the 2027 and 2031 editions, not the 2023 tournament.
The 2027 FIFA Women's World Cup will take place in Brazil from June 24 to July 25, featuring 32 teams across eight cities. The following tournament in 2031 will have 48 teams.
Netflix has been expanding its live sports offerings, recently adding NFL games and boxing matches to its library of films and series. The streaming service has also broadcast boxing matches featuring Jake Paul and Mike Tyson, Katie Taylor and Amanda Serrano, and the upcoming bout between Canelo Álvarez and Terence Crawford.
It's worth noting that the 2023 Women's World Cup attracted nearly two million spectators in stadiums and recorded over two billion TV views. The 2031 host country will be revealed at the 76th FIFA Congress in Vancouver on April 30, 2026.
This deal is significant as it is the first time FIFA has sold the rights for the Women's World Cup independently in a specific country. The streaming platform's entry into live soccer broadcasting is a testament to the growing interest in women's sports and the potential for streaming services to disrupt traditional broadcasting models.
References:
- Netflix secures exclusive broadcast rights for FIFA Women's World Cup in Canada
- Netflix to broadcast FIFA Women's World Cup in Canada
- FIFA announces broadcasters for 2023 Women's World Cup in Canada
In this deal, Netflix will broadcast the FIFA Women's World Cup in Canada for the years 2027 and 2031, marking their entry into live soccer broadcasting. Alongside soccer, Netflix has added NFL games, boxing matches, and even Jake Paul and Mike Tyson's bouts to its expanding library of live sports entertainment.
