Netflix teams up with SRE to air Mexican content globally; first venture is the movie "Pedro Páramo"
Netflix Strikes Partnership with Mexico's Government to Showcase National Culture and Tourism Abroad
On Thursday, May 29, streaming giant Netflix signed an agreement with Mexico's Ministry of Foreign Affairs (SRE) to promote the country's culture, arts, landscapes, and tourism offerings abroad. The deal was led by Juan Ramón de la Fuente, the head of SRE.
Under the alliance, Mexico's embassies worldwide will work to highlight the country's cultural wealth and creative contributions. This cross-sector collaboration is aimed at promoting Mexico's rich cultural heritage globally.
Netflix Chief Executive Officer Ted Sarandos announced a $1 billion investment in Mexico in February, intended for series and film production over the next four years. The platform has recognized the impact of Mexico's audiovisual industry, with plans to continue producing narratives about drug trafficking.
Sarandos commended Mexican talent and expressed his eagerness to work alongside the Mexican government to bolster the economy, create opportunities, and display the country's cultural heritage to the world. He also mentioned funding programs for diverse and creative local talent and collaborating with Churubusco Studios to improve their facilities.
The agreement comes as Netflix previously established its Latin American headquarters in Mexico City and continues to draw attention for productions like "Pedro Páramo," "Roma," "Bardo," "The House of Flowers," "The Last Vagón," and "The Dead," as well as an upcoming series about Juan Gabriel. Netflix places significant importance on the variety of stories in Mexico, which they consider a valuable source of creative freedom while acknowledging the need to responsibly depict the country's diverse narratives.
As the streaming market in Mexico continues to grow, with advertising on live streaming platforms expected to reach nearly $900 million in 2025, investments in local content production make strategic sense for Netflix. Mexico's population and cultural influence render it a critical hub in Netflix's broader strategy to increase subscriber numbers and engagement in the Latin American region.
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Following the partnership, Netflix's attractive lineup of movies and TV shows will feature more elements highlighting Mexico's cultural and tourist attractions.
Furthermore, the streaming giant aims to showcase the Nation's remarkable entertainment sector as an essential cornerstone of its global expansion strategy.
