Netflix secures agreement with Harry and Meghan, encompassing their brand "As Ever"
Prince Harry and Meghan Markle have announced an extension of their partnership with Netflix, marking a continuation of their creative collaboration with the streaming giant. This new multi-year agreement, referred to as a "First Look" deal, grants Netflix the preferential right to review and approve projects submitted by the Sussexes' media company, Archewell Productions [1][3].
The deal expands beyond their previous content, incorporating Meghan's lifestyle brand, As Ever. This brand, developed in partnership with Netflix, encompasses a variety of products such as wine, cookie mix, fruit preserves, jams, flower sprinkles, and herbal teas [1][2][5]. The products have seen strong sales and are planned to expand into new categories in 2025.
Key details of the partnership and upcoming projects include:
- The release of notable Archewell Productions series, such as Harry & Meghan (2022), Live to Lead (2022), Heart of Invictus (2023), Polo (2024), and Meghan’s cooking show With Love, Meghan (2024) [1][4].
- The upcoming second season of With Love, Meghan and a special holiday episode in December 2025 [3][5].
- The development of new content, including a romantic novel adaptation, Meet Me at the Lake, and the documentary short Masaka Kids, A Rhythm Within [5].
Meghan has expressed pride in the partnership and its alignment with their vision to create thoughtful, global content across various genres [2][3][5]. Bela Bajaria, Chief Content Officer at Netflix, praises the influence and audience resonance of Prince Harry and Meghan Markle's content, noting that Harry & Meghan was one of Netflix's most-watched documentary series in 2022 [4].
Despite some projects, such as Polo, not performing as well as others in recent months and years, the extension allows the Sussexes more flexibility to collaborate with other studios if Netflix passes on a project [1]. Under the new agreement, Netflix will have the first chance to show a film or series by the Sussexes exclusively, but if they are not interested, Archewell Productions will have to find another distributor or streaming service [1].
This new deal does not signify the couple's exit from Netflix, as they will continue to work with the streaming platform in some form [1][3]. The exact benefits for Netflix from the 'As Ever' brand are unclear, but Bajaria mentions that With Love, Meghan's 'As ever' products sold out in record time [1].
In conclusion, the Sussexes' Netflix deal continues with a new first-look arrangement and importantly integrates their As Ever lifestyle brand as part of this extended creative collaboration [1][2][5]. Netflix is excited to continue its partnership with Prince Harry and Meghan Markle.
The Sussexes' extended partnership with Netflix now includes their lifestyle brand, As Ever, introducing a wide range of products like wine, cookie mix, and herbal teas [1][2][5]. The upcoming seasons of Meghan's cooking show, With Love, Meghan, and a special holiday episode in December 2025, are part of the new content lineup from Archewell Productions and Netflix [3][5].
