Netflix raises subscription prices again in 2025 amid content expansion
Netflix has raised the cost of its subscription plans once again. The latest price hike affects both ad-supported and ad-free tiers, with new rates now in place for incoming users. Existing members will receive notifications about the changes in the coming months.
The company has also stepped back from a bidding war for Warner Bros. Discovery while pushing ahead with plans to refresh its mobile app and expand short-form video content. The price adjustments were first spotted by Android Authority and later confirmed by Netflix to TechCrunch. As of March 26, the cheapest ad-supported plan now costs $8.99 per month, up from its previous rate. The standard ad-free subscription has risen to $19.99 per month.
New subscribers will pay the updated prices immediately, while current users will be informed of the changes over the next few months. This marks the second round of price increases in 2025, following a similar adjustment in January.
Since the last hike, Netflix has broadened its content library. The platform now includes video podcasts and live-streaming options, alongside its usual on-demand shows and films. However, no recent data has been released on how these changes have affected global subscriber numbers.
Meanwhile, the company has pulled out of negotiations to acquire Warner Bros. Discovery. Despite this, Netflix remains focused on improving its service, with plans to redesign its mobile app and introduce more short-form videos. The latest price increases reflect Netflix's strategy to expand its content while adjusting revenue streams. New users will face the higher costs straight away, and existing members will be notified soon. The company continues to develop its platform, even as it steps away from major acquisitions like Warner Bros. Discovery.
