"Neeti Mohan, Panther, and Ravator join forces for the second song launch by Royal Stag BoomBox Originals titled 'Sajna Mera'."
In a bold move to celebrate modern love and inspire its audience, Royal Stag BoomBox, the flagship brand of Pernod Ricard India, has partnered with Universal Music Group to release a new track titled "Sajna Mera". This unique collaboration blends melody and hip-hop, showcasing the voices and contributions of artists Neeti Mohan, Panther, and Ravator.
"Sajna Mera" is more than just a song; it's an experience crafted to resonate with the youthful spirit of today. The track embodies the brand's philosophy of "It's Our Life. We Live It Large." It's a celebration of connections that define Generation Large, being real, raw, and full of feelings.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, expressed his excitement, stating that the track perfectly embodies the brand's philosophy of Living It Large. He further added that Royal Stag has been a consistent star since launch and is often credited for changing the rules of the game.
Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands, praised the collaboration, stating that Royal Stag BoomBox continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations.
Pernod Ricard India, a fully owned subsidiary of Pernod Ricard SA, is a fast-growing multinational alcohol beverage company. They are recognized as an industry leader with various recognitions and achievements. The company's portfolio includes Seagram's whiskies, which are exported to 28+ countries across the world.
"Sajna Mera" is the second original track of the season from Royal Stag BoomBox. The track is available across all streaming platforms, appealing to young, daring, confident, progressive, and inspiring individuals who resonate with the brand's ethos.
Pernod Ricard India is a socially responsible organization with a strong belief in strengthening corporate citizenship. They strive to make a positive impact on society and the environment, reflecting the values of their diverse consumer base.
In conclusion, the release of "Sajna Mera" marks another significant step in Royal Stag BoomBox's journey of pushing boundaries and redefining the music landscape. The brand continues to captivate audiences with its unique collaborations and commitment to quality, making it a favourite among the youth and a force to be reckoned with in the industry.
"Sajna Mera" is not only a song, but an exprerience, mirroring the youthful spirit of today's generation. It's a reflection of the brand's philosophy, "It's Our Life. We Live It Large," representing authentic and raw connections.
Pernod Ricard India, being a socially responsible organization, aims to have a positive impact on society and the environment, aligning with the values of their diverse consumer base.
The unique collaboration between Royal Stag BoomBox and Universal Music Group showcases the brand's commitment to bringing together different musical worlds, as praised by Preeti Nayyar, SVP & Business Head - India & South Asia, UMG For Brands.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, stated that the track embodies the brand's philosophy of Living It Large, further adding that Royal Stag has a reputation for breaking traditional norms.
Pernod Ricard India's portfolio, including Seagram's whiskies, is recognized globally and synonymous with quality, making it a prominent figure in the entertainment and pop-culture scene.
