NE-Sneaker Closes Amid Founder's Terrorism Charges, Leaving Market Void
NE-Sneaker, a popular Russian sneaker retailer, is shutting down its operations by the end of October 2025. The closure follows the designation of the Fund for the Fight Against Corruption (FBK) as a terrorist and extremist organization, and the arrest of the company's founder, Nikita Efremov.
Efremov was arrested on August 19 at Sheremetyevo Airport. He is accused of financing extremist activities, with the Investigative Committee opening a criminal case against him. Allegedly, he made money transfers to the FBK in 2021-2022. Despite leaving the management of NE, Efremov retained a stake in the business.
The negative image of Efremov, now included in Rosfinmonitoring's list of terrorists and extremists, has led to the decision to close the company's retail outlets. All stores will shut down, and a final clearance sale is scheduled to take place by October 30. The owners of the NE-Sneaker markets, following Efremov's withdrawal, have not been explicitly identified.
NE-Sneaker's closure will result in the loss of numerous jobs and a significant change in the Russian sneaker market. Consumers are advised to take advantage of the clearance sale before the stores close permanently by the end of October.
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