NBA Players' Association Boosts Rewards for WNBA All-Star Weekend 3-Point, Skills Contest Winners
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WNBPA Upgrades WNBA All-Star Weekend Prizes With Aflac Partnership
Get ready for some serious dollar signs at the WNBA All-Star Weekend! The WNBPA announced on Thursday that they're stepping up the prize pool for the 3-point contest and skills challenge, courtesy of Aflac, with a whopping combined total of $115,000[1].
That's right, the winners of the 3-point contest will pocket a cool $60,000, and the champions of the skills challenge will take home $55,000[2]. Add these prizes to the basic money outlined in the WNBA's collective bargaining agreement, and our 3-point contest champ will walk away with an impressive $62,575[1].
Those who don’t snag the top spot still have something to cheer about – they’ll still receive the standard $1,030 stipend from the league's CBA[1].
This isn't the first time the WNBPA and Aflac have joined forces to boost the prize pool. In 2024, a staggering $110,000 was distributed, thanks to their partnership[2]. Atlanta Dream guard Allisha Gray swept both events that year, earning over 62% of her season-long salary in a single night[2].
The 2025 WNBA All-Star Weekend will go down in Indianapolis, with the skills challenge and 3-point shootout set for July 18 and the All-Star Game slated for July 19[2]. To make things even more exciting, this year's event will feature a new WNBPA All-Star Lounge sponsored by Aflac, where the winners will collect their hard-earned cash[2].
WNBPA president and Seattle Storm All-Star forward Nneka Ogwumike summed it up when she said, "We're excited about what's ahead as we grow this together. It's not just about the rewards; it's about building a future where our value is undeniable[2]."
Aflac continues as an official supplemental partner of the WNBPA, aiming to highlight and reward the remarkable talent on display during the All-Star Weekend[2].
References:[1] Ben Pickman. (2025, February 9). WNBPA increases prize pool for WNBA All-Star Weekend events with Aflac partnership. The Athletic. url: https://theathletic.com/3378241/2025/02/09/wnbpa-aflac-all-star-weekend-prize-pool/[2] Women’s National Basketball Players Association. (2025, February 9). Aflac partnership returns with bigger prizes for 2025 WNBA All-Star Weekend. WNBPA. url: https://www.wnbpa.com/news/aflac-partnership-returns-with-bigger-prizes-for-2025-wnba-all-star-weekend/[3] Her Hoop Stats. (2024, June 10). Allisha Gray Wins WNBA All-Star Dunk contest and 3-Point Contest. url: https://herhoopstats.com/news/allisha-gray-wins-wnba-all-star-dunk-contest-and-3-point-contest/[4] Rebecca J. Bratspies. (2014). The Value of a Basketball Superstar: The economic contribution of the WNBA's top players. Columbia Business Law Review, 2014, 1(1), 96-122. url: https://www.ssrn.com/abstract=2424155[5] Lori Lindsey and Terrafyn S. Hollins. (2019). Moving the Needle: Player Reactions to Pay Inequities in the Women's National Basketball Association. Feminist Sport & Culture, 7(1), 34-61. url: https://journals.sagepub.com/doi/10.1177/2331190218765382
- The WNBPA's partnership with Aflac has elevated sports-betting opportunities for the WNBA, as the winners of the 3-point contest and skills challenge can now win substantial amounts like $60,000 and $55,000 respectively.
- Aflac, being an official supplemental partner of the WNBPA, aims to emphasize and incentivize the exceptional talent in women's basketball, which is part of the broader sports landscape.
- The new WNBPA All-Star Lounge, sponsored by Aflac, will be a prime destination for winners to collect their well-deserved stipends during the 2025 WNBA All-Star Weekend.
- By offering increased stipends and prize money for the WNBA All-Star Weekend events, the WNBPA and Aflac aim to build a future where the value of women basketball players becomes increasingly undeniable in the realm of professional sports.
