NASCAR partners with 1/ST Technology for pari-mutuel betting services
It's game on! NASCAR and 1/ST Technology are taking a thrilling leap into the realm of high-stakes betting with their partnership that paves the way for pari-mutuel NASCAR wagering. This exciting development offers fans unique betting opportunities across various platforms in eligible U.S. jurisdictions.
1/ST Technology, no stranger to betting innovation, is renowned for its pari-mutuel betting solutions. Keith Johnson, President of 1/ST Technology, shared his enthusiasm: "We're ecstatic to be partnering with NASCAR. This collaboration cements our dedication to innovation and diversity in our business across all sports. We're set to revolutionize fan engagement, introducing fresh betting markets to amplify the adrenaline of every race."
To the average NASCAR fan, pari-mutuel betting may seem like a far cry from the sportsbook-style bets or fantasy contests they're familiar with. Traditionally, pari-mutuel markets pay off based on the total amount wagered, with the takings shared among all winning tickets. This approach is popular in global horse racing events but has yet to make significant waves in the NASCAR betting landscape.
Despite this, NASCAR's betting sphere has witnessed intriguing expansion, with major operators like BetMGM, FanDuel, and DraftKings forging partnerships with the racing sport. However, these collaborations have primarily centered around traditional sportsbook offerings rather than pari-mutuel betting.
As for 1/ST Technology's history with NASCAR, the company has primarily been involved in pari-mutuel wagering for horse racing rather than motorsports. Although 1/ST Technology has yet to establish a notable presence in NASCAR's betting infrastructure, its core technology remains a driving force behind the exciting connections between sports and wagering.
The synergy between NASCAR and 1/ST Technology aims to deliver memorable and exhilarating moments for fans as they integrate technology with the raw passion of NASCAR racing. With the pari-mutuel model ensuring an aggregated data flow across operators and jurisdictions, fans can look forward to an unparalleled betting experience that boosts the excitement of every race.
1/ST Technology is a division of 1/ST, a North American powerhouse in thoroughbred racing, wagering, entertainment, and content. With extensive expertise in delivering pari-mutuel and fixed-odds betting solutions and gaming technologies for a global fan base, 1/ST Technology is poised to bring its distinctive flair to the world of NASCAR.
This partnership marks a pioneering step for NASCAR betting, merging the adrenaline-pumping world of NASCAR with the captivating allure of pari-mutuel wagering. Let the racing begin!
Fans can revel in the innovative blend of sports and betting, as 1/ST Technology and NASCAR partner to introduce pari-mutuel betting for NASCAR races. Keith Johnson, President of 1/ST Technology, expresses excitement about the collaboration, stating the goal is to revolutionize fan engagement and introduce fresh betting markets, amplifying the intensity of every race.
