NASCAR Embraces American Culture with Exclusive KFC Food Offering
Feeling nostalgic about my childhood obsession with car racing? Yeah, me too. Back then, people would always assume I was into NASCAR when I said I loved racing. Not anymore, though! Formula 1 has officially burst into American pop culture, and it's as recognized as the NFL now.
Liberty Media, the bigwigs who own Formula 1, are going all out with their strategy to bring F1 into the mainstream. They're partnering up with brands that appeal to younger fans and a diverse audience - even fast food joints like KFC and McDonald's!
Now, you might wonder if these fast food ads are just promoting the new F1 movie. Well, let's not split hairs. The movie was always intended to hype up the racing series, and it did its job. Hollywood A-listers like Brad Pitt graced the screen in the Joseph Kosinski-directed film, which took two years to make. But that's not all! An "11th F1 team" traveled the world for 16 months, filming real racing weekend scenes to make the movie as authentic as possible. Some reports even say the film cost around $300 million!
As someone who's been rooting for F1 since the '80s, I've watched it grow in the U.S., thanks to shows like Netflix's Drive to Survive. So, when I see F1 in a KFC commercial or hear rumors of an F1-themed Happy Meal from McDonald's, it feels like a finish line. Formula 1 has made it to the big leagues, and now it's even on the menus of America's favorite fast food spots.
So, Formula 1, welcome to the American dream!
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Motorsports and entertainment have become inseparable, as Formula 1 teams partner with brands like KFC and McDonald's to reach a broader audience. The Hollywood movie about Formula 1, featuring stars like Brad Pitt, wasn't just about promoting the film but also hyping up the racing series, escalating its recognition to the level of major sports leagues like the NFL.
