NASCAR Driver Ty Dillon Secures Sponsorship Deal with DraftKings Through Partnership with Kaulig Racing
In a significant move, DraftKings has announced its role as the exclusive sports betting partner and primary sponsor for two NASCAR Cup Series races in 2025. The races in question will take place at World Wide Technology Raceway on September 7 and Kansas Speedway on September 28, marking a notable expansion of DraftKings' involvement with NASCAR.
Ty Dillon, driver of the No. 10 Chevrolet ZL1 racecar for Kaulig Racing, will be at the helm for these events. DraftKings' branding will be prominently displayed on Dillon’s racecar, his fire suit, the pit crew’s uniforms, and the team’s pit wall, ensuring a high visibility for the brand.
This partnership underscores DraftKings’ commitment to fan engagement, innovation, and responsible sports betting. The aim is to deepen fan investment in NASCAR events through integrated betting and entertainment experiences.
DraftKings has already demonstrated its dedication to NASCAR fans with its presentation of the In-Season Challenge—a five-race bracket-style tournament. In this tournament, Dillon notably finished second despite being seeded 32nd, showcasing the excitement and engagement the platform offers.
Austin Dillon, another prominent figure in NASCAR, has a rich racing history. He has logged 269 career starts in the NASCAR Cup Series since 2014. The 33-year-old driver has eight top-10 finishes in the series, with his best this season being an eighth place at EchoPark Speedway in June. Dillon also holds the record as the youngest winner of the ARCA Racing Series until 2021, and he won the ARCA Racing Series championship in 2011.
The upcoming races, including the Enjoy Illinois 300, will air live on USA Network, the Motor Racing Network, and SIRIUSXM’s NASCAR channel, providing fans with an opportunity to witness the exciting partnership between DraftKings and Ty Dillon unfold on the racetrack.
[1] DraftKings Press Release
[2] NASCAR Press Release
[3] Kaulig Racing Press Release
[4] Sportscasting Article
[5] USA Today Article
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