Napoli's band, Roy Bianco & The Abbrunzati Boys, team up with sweets giant Haribo, featuring in a collaboration announced as Bella Balla Napoli.
Roy Bianco & Die Abbrunzati Boys and HARIBO Celebrate Pico-Balla's 25th Anniversary with a Mockumentary
In a playful twist, Italian Schlager band Roy Bianco & Die Abbrunzati Boys and confectionery giant HARIBO have collaborated to create a mockumentary-style video celebrating the 25th anniversary of Pico-Balla. The video, titled "Amore & Passione. Die Pico-Balla Story," is filled with stylish flashbacks, charming interviews, and a new interpretation of the song "Bella Napoli" with HARIBO references.
The collaboration, which is more a celebration and marketing partnership than a factual invention story, also includes a special limited edition of Pico-Balla candy designed in the style of Roy Bianco & Die Abbrunzati Boys, available through HARIBO shops.
The video showcases the cooperation's emphasis on self-irony, creativity, and attention to detail. Set in a fictional Italian villa filled with retro charm and kitschy decor, it provides a setting for a story with a Schlager twist. The band humorously claims to have come up with the idea for Germany's most popular veggie sweet treat 25 years ago, but it is important to note that they did not literally invent Pico-Balla. Instead, they created a mockumentary-style story about its origin.
Roy Bianco & Die Abbrunzati Boys, who hail from Augsburg, the "Digital Capital" of Germany, have captured the hearts of many with their Italo-Schlager music, as evidenced by their current popularity, with "Bella Napoli" being on every playlist.
Further clips and exclusive content will be published regularly on both HARIBO's and Roy Bianco & Die Abbrunzati Boys' channels. The video series is part of an ongoing series of entertaining social media content from HARIBO. The partnership also includes a limited edition HARIBO in the band's design.
With this unique blend of music and confectionery, Roy Bianco & Die Abbrunzati Boys and HARIBO have created a fun and engaging way to celebrate Pico-Balla's anniversary.
This collaboration between Roy Bianco & Die Abbrunzati Boys and HARIBO, embracing entertainment, music, and pop-culture, has resulted in a mockumentary-style video commemorating Pico-Balla's 25th anniversary, featuring an humorous take on the origins of the popular veggie sweet treat. The video series, filled with self-irony, creativity, and Attention to detail, also includes a limited edition Pico-Balla candy designed in the style of the band, and regular publication of additional footage on both their channels.
