Napoli-based band Roy Bianco & The Abbrunzati Boys team up with candy manufacturer Haribo, as revealed by Bella Balla Napoli.
Roy Bianco & Die Abbrunzati Boys, the popular Italo-Schlager band from Augsburg, have teamed up with HARIBO for a unique collaboration that brings together music, nostalgia, and sweet treats. The partnership has resulted in the release of a limited-edition gummy candy called the Pico Balla x Roy Bianco & Die Abbrunzati Boys Edition.
This special edition, described as a celebration of the "Dolce Vita" spirit, boasts a colorful, fruity product that complements the band's vibrant, playful Italian atmosphere. The collaboration has been extensively promoted on social media platforms like TikTok and Instagram, with videos showcasing the exclusive candy and generating enthusiastic audience engagement and shares.
In addition to the limited-edition candy, Roy Bianco & Die Abbrunzati Boys and HARIBO have also collaborated on a mockumentary titled "Amore & Passione. Die Pico-Balla Story." The main film of this mockumentary, which is 84 seconds long, humorously claims that the band invented Pico-Balla 25 years ago. The mockumentary, which can be found on the digital channels of both HARIBO and Roy Bianco & Die Abbrunzati Boys, features stylish flashbacks, charming interviews, and a new interpretation of the song "Bella Napoli" with HARIBO references.
The digital distribution strategy for the mockumentary ensures wide accessibility for viewers, with regular updates and additional content planned for release. HARIBO marketing chief Nina Schmidt expressed her enthusiasm for the band, stating that they have been hooked since they conquered hearts with Italo-Schlager.
The collaboration between Roy Bianco & Die Abbrunzati Boys and HARIBO thrives on self-irony, creativity, and attention to detail, making it a perfect match for both parties. The band's music stands for color, joy, and a touch of nostalgia, making them a perfect match for HARIBO's confectionery products. The collaboration aims to engage audiences through regular content releases, with further short clips and exclusive content from the mockumentary set to be published regularly on both HARIBO's channels and the band's channels.
Roy Bianco & Die Abbrunzati Boys' summer hit "Bella Napoli" has cemented their status as a popular staple in the German pop universe. The collaboration with HARIBO marks a unique and exciting chapter in their career, combining their music with the fun and nostalgia of HARIBO sweets. For more detailed information on the mockumentary itself, it is best to check the official channels of Roy Bianco & Die Abbrunzati Boys or HARIBO for announcements or releases related to this creative project.
This unique collaboration between Roy Bianco & Die Abbrunzati Boys and HARIBO combines music and nostalgia, creating a fun-filled entertainment experience that encapsulates the vibrant spirit of both bands. The popular Italo-Schlager band's summer hit "Bella Napoli" paired with sweet treats from HARIBO offers a delightful blend of color, joy, and a touch of nostalgia for their audiences.
