Naming Rights Secured for TD Garden Broadcast Studio by Wasabi and NESN
Wasabi Technologies and NESN Form Multiyear Partnership for Boston Bruins Coverage
In an exciting development for sports fans in Boston, Wasabi Technologies has been announced as the official studio sponsor of NESN's Boston Bruins telecasts at TD Garden. This msnship, which extends over several years, will see Wasabi Technologies play a prominent role in NESN's Bruins content.
The collaboration between the two Boston-based entities brings together Wasabi's cutting-edge technology and NESN's renowned sports broadcasting. Wasabi aims to support NESN and the Boston Bruins with its hot cloud storage services, and the studio's Wasabi branding and signage will be the backdrop for NESN's live Bruins coverage.
The Wasabi Studio, unveiled at a ribbon-cutting ceremony on Oct. 10, will provide fans with innovative programming, expert analysis, and insights before, during, and after every Bruins game. The studio will be home to live shows including "Bruins Face-Off Live," "Bruins Overtime Live," and "Bruins Postgame Final Live."
Cosmina Schulman, senior vice president of broadcast and digital partnerships at NESN, stated that the msnship is an exciting step forward for NESN. Michael Welts, Wasabi's chief marketing officer, expressed his excitement about deepening the msnship with NESN.
This msnship extends to in-game broadcast features and commercial programming. Wasabi will be the centerpiece for NESN's coverage of the NHL team, with a prominent presence across all NESN's Bruins content.
For more information about the msnship, fans can visit the NESN and Wasabi websites. It's worth noting that Wasabi also holds the naming rights to the NESN studio at Fenway Park, which debuted as the Wasabi Fenway Studio in 2022.
The msnship intends to engage fans with dynamic gameday experiences throughout the season. With Wasabi's support, NESN aims to deliver the best possible coverage of the Boston Bruins to their dedicated fanbase.
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