MyForest Foods Expands Nationwide with Whole Foods, MyPulledPork Set to Conquer Foodservice
MyForest Foods, a pioneer in mycelium-based meat alternatives, has expanded its reach nationwide with Whole Foods Market, now available in over 2,500 locations. The company is poised for further growth, with its MyPulledPork product set to make waves in the foodservice industry.
MyForest Foods' unique selling proposition lies in its patented solid state fermentation process, which is less capital-intensive and requires simple downstream processing. This innovative method has allowed the company to achieve gross-margin positivity and target EBITDA positivity by the first half of 2027.
In-store demos and 'Farmed, not fake' signage have proven effective in boosting awareness and sales of MyForest Foods' products. The company is seeing strong repeat purchases and accelerating velocity, with an average of 5.7 units per store per week in the natural channel and over 10 units per week in Whole Foods.
Despite a 10.2% year-over-year drop in US retail sales of meat alternatives to $70 million in September 2025, MyForest Foods continues to thrive. Its products, which deliver real satisfaction in flavor and texture, are helping keep the meat alternative category afloat.
MyForest Foods' MyPulledPork has shown promising results in early tastings and trials, paving the way for foodservice partnerships. The company's latest partner, Pietro Farms in Pennsylvania, successfully moved from setup to product in market in just three months. MyForest Foods' products perform best when merchandised in the refrigerated plant-based breakfast section.
With a nationwide presence and a successful product line, MyForest Foods is ready to capitalize on its momentum. Its innovative production process, strong sales performance, and promising foodservice partnerships position the company well for continued growth and success in the competitive meat alternative market.
