Music label Armada announces joint venture formation with Dutch electronic musician Joris Voorn
Armada Music, a leading player in the electronic music scene, has announced a significant joint venture deal with Dutch techno artist Joris Voorn. The collaboration centres around Voorn's forthcoming album, "Serotonin," set for release on July 18, 2025.
This strategic partnership marks the exclusive signing of Joris Voorn as the first composer under Spectrum Music Publishing, a newly launched publishing venture created in partnership between Armada Music Publishing and Voorn's own Spectrum Music.
The joint creative partnership between Armada and Spectrum is evident in several tracks on the "Serotonin" album, including collaborations with Tom Walker, Yotto & White Lies, and Nathan Nicholson. The alliance aims to bring Joris's music to an even wider audience, building on the success of his previous works, such as the remix of Transmission by Eelke Kleijn, which achieved No.1 on the Shazam chart in the Netherlands and Belgium, earned a spot on the Dutch Top 40, and amassed over 60 million streams.
Maykel Piron, CEO and co-founder of Armada Music, expressed his enthusiasm for the partnership, praising Joris's vision and artistry as unparalleled. The collaboration is designed not only to support the release of "Serotonin" but also to facilitate future collaborations and projects between Armada and Joris Voorn.
The partnership reflects Armada Music's commitment to fostering artist-driven projects and expanding their influence in the techno and electronic music scene through tailored, artist-centric deals. Last year, Armada Music's co-founder Armin van Buuren performed a back-to-back set with Joris Voorn at ASOT, Amsterdam Dance Event, and Tomorrowland Winter.
In addition to the joint venture, Armada Music's dedicated publishing arm, Armada Music Publishing, will add creative value to Joris Voorn's work. The partnership was marked with special events, such as a unique DJ set from The View from The Shard, in partnership with Armada Music, emphasizing the significance of this collaboration.
Joris Voorn's new single, Tomorrow, is set to drop on May 9, offering a tantalising glimpse of what fans can expect from the "Serotonin" album. This partnership between Armada Music and Joris Voorn is a testament to their shared dedication to pushing electronic music forward.
[1] Armada Music Press Release, "Armada Music and Joris Voorn Form Joint Venture for Upcoming Album 'Serotonin'," 2025. [2] "Joris Voorn Signs Joint Venture Deal with Armada Music," DJ Mag, 2025. [3] "Armada Music and Joris Voorn Partner for 'Serotonin' Album," Mixmag, 2025. [4] "Joris Voorn's 'Serotonin' Album to be Released via Armada Music," Resident Advisor, 2025. [5] "Joris Voorn Launches 'Serotonin' Album with Armada Music, Special Events Included," Billboard, 2025.
- This collaboration between Armada Music and Joris Voorn not only involves the upcoming album, "Serotonin," but also encompasses the exclusive signing of Voorn as the first composer under Spectrum Music Publishing, a venture focused on music publishing in the entertainment industry.
- The joint venture aims to further expand Joris Voorn's music reach, building on his previous successes like the remix of Transmission by Eelke Kleijn, and to facilitate future projects in the realm of electronic music, thereby positioning Armada Music as a significant player in music publishing.
