Music Innovations Discussed | Passionate Podcast Dialogues on Creative Sound Production
In the world of music, Colonize Media stands out as a distribution aggregator and Multi-Channel Network, primarily catering to Latin artists. Founded by David Hernandez in 2006, this innovative platform began as a beacon of support for independent Latin music artists, carving a niche by fostering creativity and visibility outside traditional record label structures.
Based in the independent Latin music space, Colonize Media has established itself as the premier digital content aggregator. With its launch on YouTube in 2018, the brand has significantly boosted exposure for small artists through curated music videos, live performances, and artist interviews. By analysing data to identify similar audience profiles, Colonize Media efficiently expands the artist’s reach within Latin music communities, a strategy known as look-alike audience targeting.
David Hernandez, the founder of Colonize Media, is a champion for smaller artists, working tirelessly to expand their communities using data and look-alike audiences. His approach uniquely combines artist empowerment with data-centric marketing tactics, enabling these artists to gain traction in a competitive digital music landscape.
Hernandez's work extends beyond the Latin music scene, as he has expanded Colonize Media to work with artists from various regions, including America and K-Pop. His passion and dedication to the music industry are evident in his role as the guest on the UCLA Center for Music Innovation's podcast, "Love, Passion, and Hard Work."
The podcast, which can be found on Apple Podcasts, iHeartRadio, Spotify, and other favourite podcast players, delves into the humanist aspects of the online video and data-driven marketing world. Hernandez discusses the hard work and energy transforming concerts and direction for small artists, particularly for Latin artists.
For those interested in learning more about Colonize Media, Hernandez's LinkedIn profile can be found at https://www.linkedin.com/in/jdavidhernandez. The podcast can also be found on the UCLA Center for Music Innovation's website at http://musicinnovation.libsyn.com/love-passion-and-hard-work. Colonize Media's website can be found at http://colonizemedia.com, and the brand can be followed on Twitter at @colonizemedia.
In an industry often dominated by large corporations, Colonize Media stands as a testament to the power of data-driven marketing and the importance of empowering independent artists. Hernandez's approach is a shining example of how love, passion, and hard work can transform the music landscape.
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