Music industry veteran Michelle Bell assumes role as Head of Brand Partnerships at Brand Macro.
Rewritten Article:
Music industry pro Michelle Bell has hopped aboard Brand Macro as senior vice president, spearheading brand partnerships. Her new gig will see her report directly to Brand Macro's chief brand officer, Stacey Walker King, and handle business development, client management, content creation, and experiential activations.
Brand Macro is an in-house creative agency under the umbrella of Macro, a multi-platform media company championing the voices and viewpoints of Black people, indigenous people, and people of color (BIPOC). This dynamic agency whips up branding, marketing, and experiential events for the Macro ecosystem and the broader cultural landscape.
"I'm bloody stoked to join this game-changing and visionary company that's known for its creative brilliance and delivering top-notch, respectable content," Bell shared with ADWEEK.
While Michelle Bell's involvement with Brand Macro is clear, details regarding her previous work in the world of multi-platform media remain a bit hazy. What we do know is that she's a CRM and marketing automation whiz, focusing on assisting businesses in streamlining operations and crafting automated customer journeys using her "Path to Profit Method™."
Key areas of expertise for Bell include:- Automation strategizing: crafting systems to revamp sales and customer retention workflows.- CRM implementation: spearheading Keap (Infusionsoft) CRM solutions for small businesses.- Process streamlining: converting disjointed workflows into sleek, automated systems to quell operational cacophony.- Scalability consulting: helping entrepreneurs expand businesses while maintaining a healthy work-life balance.
At this point, it's unclear whether Bell's previous endeavors involved Brand Macro or Macro media, or if she's associated with a different Michelle Bell or undisclosed connections. As more information becomes available, we'll keep you posted. 🚀🎉🎶
- In her new role at Brand Macro, Michelle Bell will oversee business development, client management, content creation, and experiential activations, following directives from Stacey Walker King, the chief brand officer.
- As an expert in automation strategizing, CRM implementation, process streamlining, and scalability consulting, Michelle Bell brings a wealth of knowledge and skills to the branding and marketing efforts of Brand Macro and the broader cultural landscape.
- Bell expressed her excitement about joining Brand Macro, a visionary company known for its creative brilliance and delivery of top-notch, respectable content within the entertainment and music industries.
