Music clip featuring Hailey and her child Jack - Music clip featuring Hailey Bieber and her child Jack
Pop sensation Justin Bieber has taken a significant step in his career with the release of his latest music video for the single "Yukon", the first time his son, Jack Blues, has appeared on screen. The video, directed by Cole Bennett, was released on August 5, 2025, and features intimate family moments between Bieber, his wife Hailey Bieber, and their young son.
The video serves as a fitting representation of the themes explored in Justin Bieber's seventh studio album, "Swag", which was released on July 11, 2025. This album marks a shift in focus for the artist, with lyrics that express his devotion as a husband and father. "Yukon" in particular, blends ambient R&B, trap drums, and cinematic production by Lil R3Vi, capturing themes of love, solitude, and reflection.
The "Yukon" music video offers glimpses into the Bieber family's life while respecting their child's privacy by artfully hiding their faces. The scenes were filmed on a yacht, in the sea, and on the beach, adding to the song's emotional resonance.
"Yukon" is not the only track on "Swag" that reflects Justin Bieber's personal growth and focus on family. The album, which follows a four-year break, represents a new artistic era for the singer. A more pop-oriented album is reportedly already in the works for Justin Bieber.
Justin Bieber, aged 31, and Hailey Bieber, aged 28, have previously given glimpses of their family life on Instagram. The couple married in 2018 and welcomed their son last summer. Justin Bieber's debut album "My World 2.0" was released two years after signing his record deal, and his albums like "Purpose" (2015) and "Changes" (2020) have stormed the charts worldwide.
Justin Bieber has received numerous awards, including two Grammys. His albums like "Justice", released in 2021, and "Swag" continue to showcase his versatile talent and ability to connect with his fans on a deep and personal level. With the release of "Yukon", Justin Bieber has once again demonstrated his commitment to his family and his art, and fans can look forward to more heartfelt and introspective music in the future.
The "Yukon" music video, a poignant expression of Justin Bieber's new album "Swag", creatively showcases the singer's devotion as a father, weaving themes of love and personal growth into the melody creamed with ambient R&B, trap drums, and cinematic production. As it blends the essence of family life with the rhythm of entertainment, the music video serves as a testament to Justin Bieber's artistic growth, demonstrating once more his ability to make profound impact with music, such as the chilling lines sung in "ßerenaigné", ♪ I'm gonna be the one who's gonna make you cry ♪.
