Music biography of Lloyd Price, renowned rock 'n' roll trailblazer, sets course for London's stage
Edgar Godineaux is responsible for the choreography of the highly anticipated musical, "Personality: The Lloyd Price Musical." This captivating production is set to make its London debut at Southbank Centre's Elizabeth Hall on October 11, with performances at 2.30pm and 7.30pm.
The show, executive produced in the UK by Tegan Summer Theatricals, is expected to appeal to fans of Motown, rock 'n' roll, soul, and musical theatre. The talented cast includes Cedric Neal, Craig Armstrong, Zoe Birkett, Marcus Collins, Matthew Goodgame, Shem Omari James, Aaron Lee Lambert, Clive Rowe, and Vanessa Ela Young, among others.
Lloyd Price, the subject of the musical, is an unsung hero in the American R&B and rock 'n' roll scene. Known as "Mr Personality," Price earned his nickname from one of his million-selling hits. His music has been covered by numerous legends, including Elvis Presley, Aretha Franklin, Paul McCartney, Little Richard, Bruce Springsteen, and Amy Winehouse.
Price's career began in Louisiana during an era of segregation, but he defied odds by becoming one of the founding fathers of rock 'n' roll. His first recording, Lawdy Miss Clawdy, was a hit in 1952 and reshaped popular culture. Price was the first Black teenager to get airplay on radio stations that had previously only played white artists, and he was the first American teenager to sell more than a million records, achieving this feat with Lawdy Miss Clawdy.
The music and lyrics of "Personality: The Lloyd Price Musical" are by Lloyd Price himself, providing an authentic and captivating portrayal of his life and career. The show's musical supervisor, Shelton Becton, ensures that the music retains its original power and energy.
The general management of the performance of "Personality: The Lloyd Price Musical" in the UK is by X2 Entertainment, with New Road Theatricals handling general management for the production. B. Jeffrey Madoff, who produced a documentary about Price's life, played a significant role in the creation of the musical.
Lloyd Price gave his approval for the musical, stating that "The truth needs no defense. Tell the story." Lawdy Miss Clawdy helped break down racial barriers and usher in the rock 'n' roll era in the early 1950s. Tickets for "Personality: The Lloyd Price Musical" start from £22, and performances are on Saturday October 11 at 2.30 pm and 7.30pm. Don't miss this opportunity to witness the life and music of a true rock 'n' roll legend!
