Music belonging to Taylor Swift returned after a deal worth $360 million with Shamrock drew to a close, Taylor tearfully revealed.
Taylor Swift Buys Back Master Recordings in $360 Million Deal
Pop superstar Taylor Swift has made history by purchasing her master recordings from Shamrock Capital in a groundbreaking $360 million deal. The announcement was made on her boyfriend's brother's podcast, "New Heights," hosted by Jason and Travis Kelce.
The deal marks the end of a decade-long struggle for Swift to reclaim ownership of her music. The battle, which triggered a watershed moment in the music industry, began when Scooter Braun acquired Big Machine Label Group in 2019 for $330 million, including Swift's master recordings.
Swift accused Braun of bullying and being contentious, and the sale of her masters to Shamrock Capital in 2020 only fueled her determination to regain control. In an emotional conversation on the "New Heights" podcast, Swift discussed the details of her new album, The Life of a Showgirl, and the significance of the deal.
The purchase of her masters has reshaped the music industry's outlook on the autonomy of creations and is being hailed as a significant move in artists' rights. Experts estimate that streaming, licensing, and royalties from Swift's catalog could build her legacy brand.
Swift's first six albums were recorded under Big Machine Label Group, and the purchase of her masters was facilitated by the success of her Eras Tour. The deal was a 'no strings attached' agreement, according to Swift, allowing her full creative control over her music.
Swift's family walked a long road to regain ownership of her master recordings, but the journey has been worth it. With this deal, Swift has taken a significant step towards securing her musical legacy and paving the way for other artists to follow.
The episode featuring Taylor Swift's discussion of her new album and her $360 million deal with Shamrock Capital was released around August 13, 2025, and is available on major podcast platforms, including Apple Podcasts, Spotify, and Wondery. Video clips and highlights from the episode are available on YouTube and TikTok, but the full in-depth discussion can be found on the "New Heights" podcast.
[1] Taylor Swift Discusses New Album and $360 Million Deal on Jason Kelce's Podcast [2] Taylor Swift Buys Back Master Recordings in $360 Million Deal [3] Taylor Swift's Purchase of Masters Reshapes Music Industry's Outlook on Autonomy [4] Taylor Swift's Victory in Battle for Master Recordings Triggers Watershed Moment in Music [5] Taylor Swift Re-records Albums to Devalue Originals Owned by Shamrock Capital after Purchase of Masters
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