Multiple Super Bowl-Related Events Packed into a 36-Hour Span for Medium Rare, Star-Studded Spectacle
Rewritten Article:
Let's dive into the electrifying world of Super Bowl celebrations, where the extravagant production agency, Medium Rare, has been causing a stir for years with their high-profile events. But this year, they're shaking things up in the city that never sleeps—Las Vegas!
As the biggest football game of the year approaches, Medium Rare is ready to take Sin City by storm with an impressive lineup of fan-centric events. With over 20,000 enthusiastic attendees expected, these events are set to make your Super Bowl weekend unforgettable.
Medium Rare's impressive track record and successful properties have earned them a prestigious spot as the second-largest Super Bowl event producer, right behind the NFL.
Adam Richman, co-founder of Medium Rare, sharing his excitement, said, "We're enormously proud of having these four massive events over the weekend, and they cater to different tastes within the Super Bowl audience."
A Weekend Full of Excitement
Kicking off the weekend affair is Shaq's Fun House on the Friday preceding the game. Since its inception in 2018, Medium Rare has been at the helm of this music festival-meets-carnival event, catering to all aspects of production, creativity, operations, talent acquisition, partnerships, and more. Featuring a full midway, games, rides, six hours of open bar, and mouth-watering food, this event promises an exhilarating start to the Super Bowl weekend.
Medium Rare usually sets up these pop-up events in open spaces or parking lots, but with Las Vegas' abundant entertainment options, they've partnered with the Wynn resort for three of their events this year.
"Partnering up with the Wynn Las Vegas this year significantly enhances our hospitality game, and it's a delight to offer amazing VIP packages and experiences," declared Joe Silberzweig, Medium Rare's other co-founder.
The Wynn's XS nightclub will also host SI The Party on the Saturday night prior to the game, an exciting Sports Illustrated event that boasts music from The Chainsmokers and Kygo.
Rob Gronkowski's Gronk Beach, which began in 2020, makes its way to the Wynn's Encore Beach Club this year with featured musical guest Afrojack, along with DJ Irie and Dante.
Guy's Flavortown Tailgate – Better With Pepsi promises a free, splendid time for more than 10,000 fans, with celebrity chef Guy Fieri serving special dishes and musical performances from country singer Dustin Lynch and DJ Diplo in the hours leading up to the game.
Bringing in the Brands
These Super Bowl events, now in their sixth year, have grown progressively bigger each year, drawing the attention of numerous brands.
"The Super Bowl weekend is a prime opportunity for sports entertainment, but it was underutilized from a fan experience standpoint. We wanted to inject fun and accessibility into the Super Bowl experience, so we started with Shaq's Fun House, proved the concept, and grew it with Gronk Beach," explained Silberzweig.
The demand from brands wanting to establish a presence during Super Bowl weekend, without becoming official NFL partners or spending $7 million on a 30-second commercial, has escalated. And with celebrity partners like Shaq, Gronk, and Fieri, these brands get a high-profile platform to connect with fans.
"It's like getting a mini Super Bowl commercial, as Shaq becomes your ambassador for Super Bowl weekend, appearing in the media and on social media, promoting our brand," said Richman.
Pepsi serves as the primary sponsor for Fieri's Tailgate, while Captain Morgan steps up as the presenting sponsor for the SI party. Gronk's sponsors include Nutrl, Monster Energy, and Cash App, while Shaq's partners feature Pepsi, Papa Johns, and DeLeon Tequila.
Every brand partnership receives a tailored package from Medium Rare, which takes the time to understand each brand's specific goals and tailors an experience to exceed those objectives.
"It's never about slapping logos or providing signage. We aim to create stirring, shareable experiences that go viral beyond the event," clarified Richman.
Around 50 brands are set to sponsor the four events, and Medium Rare acts as both event producer and brand activation agency, employing additional staff to manage these activities effectively. "From our normal team of 11, we grow to 311 at the management level, with independent contractors and thousands of hourly staff for tasks like bartending and stagehands," said Richman.
To learn more about Medium Rare's events and secure your tickets, be sure to check out their official website!
- In the forthcoming Super Bowl weekend, Medium Rare's co-founder Adam Richman expressed pride in organizing four massive events that cater to varying Super Bowl audience tastes.
- As the Super Bowl events enter their sixth year, brands have recognized the prime opportunity they present and have flocked to establish a presence, such as Pepsi, Captain Morgan, Nutrl, Monster Energy, Cash App, and DeLeon Tequila.
- The city of Las Vegas plays host to these events, with Medium Rare partnering with the Wynn resort for three of their events, including the SI The Party, Rob Gronkowski's Gronk Beach, and Guy's Flavortown Tailgate – Better With Pepsi.
- The famous entertainer Shaq, along with football player Rob Gronkowksi and celebrity chef Guy Fieri, serve as partners for these events, providing a high-profile platform for brands to connect with fans.
- Over the weekend, affluent attendees can expect an array of fan-centric events, from the exhilarating Shaq's Fun House to the star-studded Guy's Flavortown Tailgate, making their Super Bowl experience unforgettable.
