Moscow's online retail soars to $210 billion in 2025 as e-commerce reshapes shopping
Moscow's online retail market has hit a new high in 2025, with turnover climbing to 19 trillion rubles (around $210 billion). This marks a 14% rise from the previous year, as e-commerce continues to grow rapidly across the city. The sector now makes up nearly a quarter of all retail sales in the capital.
The expansion of online shopping in Moscow reflects a broader trend in Russia. Since 2019, the country's e-commerce market has surged 5.5 times, jumping from 2 trillion to 11.5 trillion rubles. Food remains the dominant category, accounting for 28% of Moscow's online sales. In 2025, this sector alone generated 531 billion rubles (about $5.9 billion).
Furniture and home goods follow as the second-largest segment, making up 16% of the market. Clothing and footwear come next, representing 13% of total online purchases. The steady growth has pushed e-commerce's share of Moscow's retail turnover from 22% in 2024 to nearly 25% in 2025. Data on how other Russian cities compare to Moscow's online trade growth since 2019 was not available in the latest reports.
The rise in Moscow's online retail turnover highlights the increasing reliance on digital shopping. With food, furniture, and clothing leading the way, e-commerce now plays a major role in the city's economy. The 2025 figures confirm a continued shift toward online purchases, reinforcing the sector's importance in Russia's retail landscape.
