Monthly Marketing Recap - June 2025 Report on Our Website
In the ever-evolving digital landscape of 2025, X.com has made significant strides in enhancing its social media presence and community engagement. Here's a comprehensive analysis of X.com's performance in June, highlighting key achievements and insights.
## Website Traffic Overview
X.com recorded a total of **3.57 billion visits** in June 2025, marking a slight decrease of 7.81% compared to May. The average session duration was a robust **17 minutes**, with a bounce rate of **48.88%**.
## Social Media Trends Impacting X.com
The trend of using social media for search is on the rise, with more users visiting social networks than search engines in February 2025. Brands are leveraging social media platforms like TikTok for product discovery and SEO optimization, making it a potential new marketing avenue for X.com.
## Platform-Specific Changes
Instagram has introduced new image sizing rules that emphasize vertical content, which may require adjustments to X.com's visual strategies. TikTok has also seen success with search ads, offering another potential marketing avenue.
## Key Highlights for X.com
X.com's core audience is primarily in the United States, Japan, and Turkey, emphasising the importance of tailoring content for these regions. To improve performance, X.com should consider optimising content for social search, leveraging influencer partnerships, and adapting to platform updates like Instagram's new image sizing.
## Community Engagement Strategies
Focusing on interactive and educational content can increase engagement and attract a younger audience, as seen with Gen Z's preference for social media tutorials. Utilising real-time engagement tools on social media can enhance community interaction and support user queries more effectively.
## Successful Campaigns and Events
A Mini Hackathon Pilot was completed in India for X.com's website, attracting over 70 submissions for the "10 transactions in 10 mins" contest. X.com's educational series, Wrapped #ABCsOfour website, had 76K impressions on social media. The Super Shardian: X Thread Translation Edition on X.com had 41 submissions in 26 languages.
In June, X.com hosted a demo and AMA for "#AnyoneCanRunANode", attracting 105+ live viewers. A quiz on Discord on the topic 'X.com Node Validator' had 55+ participants. X.com also hosted an AMA for #MyFirstSHM, which had 262 listeners on social media.
## Analytics and Metrics
In June 2025, X.com's social media impressions totalled 404,803, while YouTube impressions were at 15,404, with a total of 12,739 subscribers. On Discord, X.com had 25,573 visitors, 387 communicators, and -8,941 followers. On Telegram, there were 1873 messages sent and -3,376 followers. On LinkedIn, X.com generated 695 unique visitors and 6,919 total followers.
BlogMetrics showed 6 new blogs, 5,841 page views, and 4,935 page traffic. Community ValidatorsMetrics revealed 250+ community-run validators. X.com's website had 20,307 page traffic, 3,613 search traffic, and 6 Meetups were held in APAC with 125 attendants.
Analytics Insight featured X.com's CTO Srinivasan Parthasarathy in a detailed interview on cracking the blockchain trilemma. BuildWeb3 on X.com had 19,399 impressions with a 11.5% engagement rate. NewsletterMetrics showed 203 new subscribers, with a total of 268,939 subscribers.
Four press releases were issued this month regarding MiCA/PayFi Hackathon/MEXC/Proof of Community.
By incorporating these strategies and successful campaigns, X.com is well-positioned to enhance its social media presence and community engagement in the dynamic digital landscape of 2025.
In the ongoing quest to strengthen its social media presence, X.com managed to maximize its reach by leveraging platforms like TikTok for product discovery and SEO optimization, aligning with current social media trends. To boost engagement further, X.com capitalized on the preference of Gen Z for social media tutorials and real-time engagement tools, ensuring a more interactive and educational approach to its content strategy.
