Hollywood Icons Campaign Together for First Time - Moncler Unites Hollywood Icons Pacino & De Niro in 'Warmer Together' Campaign
Luxury brand Moncler, founded in France in 1952 and now based in Italy, has launched its 'Warmer Together' campaign. The campaign features Hollywood icons Al Pacino (85) and Robert De Niro (82), marking their first joint advertising effort. The duo, known for their on-screen chemistry, personifies the brand's values of friendship and connection.
Pacino and De Niro, who have starred together in films like 'Heat' (1995), 'Righteous Kill' (2008), and 'The Irishman' (2019), are captured in black-and-white images and short films by renowned portrait photographer Platon. The campaign, shot in New York, showcases Moncler's winter collection while emphasizing themes of friendship, respect, trust, and heartwarmth.
Moncler CEO Remo Ruffini selected the actors for their enduring friendship, which began in 1968 and was first seen on screen in 'The Godfather Part II' (1974). Ruffini praised their embodiment of the brand's values, making them the perfect fit for the 'Warmer Together' campaign.
The 'Warmer Together' campaign, featuring Pacino and De Niro, is a testament to Moncler's commitment to celebrating friendship and unity. The campaign, shot by Platon, presents the brand's winter collection while highlighting the importance of connection and warmth.
