Model Rosie Huntington-Whiteley takes on a new role as the global ambassador for the hair care brand, Gisou.
In a notable partnership, Rosie Huntington-Whiteley has joined Gisou as its first-ever global brand ambassador[1][4][5]. This collaboration, which marks an exciting expansion for the haircare brand founded by Negin Mirsalehi, is accompanied by the launch of Gisou’s Honey Milk 5-in-1 Styling Cream.
The Honey Milk 5-in-1 Styling Cream, a multi-benefit product, is designed to offer flexible hold, frizz control, hydration, heat protection up to 230°C (450°F), and glazed shine, while maintaining style for up to three days[1][2]. This innovative styling cream is powered by Mirsalehi honey, hydrolyzed milk protein, and hyaluronic acid, making it lightweight yet effective.
Rosie, a renowned model and beauty entrepreneur, views hair as "your best accessory" and a reflection of identity[4]. Her influence and decisive taste were factors in her selection as Gisou’s global ambassador. The supermodel expressed her excitement about the partnership, highlighting the Honey Milk 5-in-1 Styling Cream's featherlight, flexible hold and glossy finish, crediting it as a "game-changer" in her hair routine[2][3].
The Honey Milk 5-in-1 Styling Cream is set to be launched on August 22[2]. Early sign-ups on Gisou.com offer a chance to win a spot on the brand's PR list, granting first access to the launch. With its ability to lock in moisture, smooth frizz, add shine, protect against heat, and keep hair soft and controlled for up to three days, the Honey Milk 5-in-1 Styling Cream is poised to make a significant impact in the haircare market.
Gisou's expansion doesn't stop at haircare. The brand has also ventured into lip care, with the curved-bottle lip oils becoming a design favorite. As Gisou continues to perform strongly at Sephora and land in Space NK in London, the United States accounts for half of the brand's business, followed by Europe. The Middle East and Australia are quickly growing markets for the brand.
This partnership with Rosie Huntington-Whiteley signifies an important evolution for Gisou, expanding its global presence with a high-profile ambassador who embodies the brand’s elegant and natural beauty ethos[1][4][5]. The Honey Milk 5-in-1 Styling Cream is set to be a game-changer in the world of haircare.
[1] https://www.gisou.com/ [2] https://www.instagram.com/gisouhair/ [3] https://www.instagram.com/rosiehw/ [4] https://www.elle.com/beauty/hair/a38866276/rosie-huntington-whiteley-gisou-hair-care/ [5] https://www.vogue.com/article/rosie-huntington-whiteley-gisou-hair-care-partnership
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