Fresh Face for a Billion-Dollar Brand: Hailey Bieber Mcserts Harris Dickinson for Rhode's Debut Hydration Mist Campaign
Model Hailey Bieber enlists actor Harris Dickinson for her latest Rhode skincare promotion, sparking enthusiasm among followers.
Hailee Bieber, the powerhouse behind the billion-dollar beauty brand Rhode, has shaken things up with their latest marketing strategy. Catching everyone off guard but making perfect sense in retrospect, British actor Harris Dickinson has been brought on board as the face for Rhode's upcoming hydration mist. Known for his captivating performances and magnetic screen presence, Dickinson has emerged as the breakout star of the sultry indie hit Babygirl. Bieber reveals why she chose him for the role.
Take a peek at Rhode's Instagram post! A post shared by rhode skin (@rhode)
"I loved Babygirl when I watched it, and I knew I wanted a male face for this campaign," Bieber shared during an interview. "I'm a big fan of Harris' work, and I thought there could be a great synergy between him and Rhode. I believe that synergy really shines through in this campaign!" Bieber emphasized that she didn't want the campaign to feel too contrived in light of Babygirl. Instead, she aimed to create a chic and sporty feel, steering clear of anything that might appear gimmicky.
Social Media Reactions
As soon as the campaign dropped, fans couldn't help but express their thirst for Dickinson. "He was outstanding in Babygirl so I'm certainly not complaining!" wrote one user in agreement with many others. Another comment reads, "He's the epitome of hot... the end lmao." On X, there was mayhem, in the best way possible: "Hailey knows exactly how to reel in her target market." A different admirer stated, "This was a genius move by Hailey." It seems the Rhode team nailed the sweet spot between capitalizing on Dickinson's rising heartthrob status and maintaining elegance – a strategy that's paid off big time.
Who is Harris Dickinson?
Ashington-born Harris Dickinson has been steadily building his star power since his breakout in Beach Rats in 2017 and his notable roles in The King's Man and the Palme d'Or-winning Triangle of Sadness. With Babygirl earning him even more critical acclaim and putting him alongside Nicole Kidman, it seems his fashion credibility is on the rise too. Having collaborated with prestigious brands like Loewe and Dior, Dickinson's reputation as a style icon further cements Rhode's choice to leverage his appeal for the campaign.
Sources:
- Hailey Bieber Talks Rhode's Hyaluronic Acid Serum and Husband Justin Bieber's Skincare Routine
- Harris Dickinson Is All Grown Up
- Harris Dickinson: 'My career all kicked off when I took my shirt off'
- HTCity
- HTCityspecials
- HTCityspotlight
- Hailey Bieber
- Hailey Baldwin
- Hollywood
- Hollywood Film
- Hollywood Star
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- Hailey Bieber, citing her admiration for Harris Dickinson's performance in the film Babygirl, has tactfully capitalized on his rising heartthrob status for Rhode's hydration mist campaign, aiming to blend chic and sporty aesthetics.
- Beyond his captivating on-screen presence, Harris Dickinson's fashion-forward collaboration with brands like Loewe and Dior boost his credibility as a style icon, aligning well with Rhode's brand values.
- With the launch of Rhode's hydration mist campaign featuring Harris Dickinson, the billion-dollar beauty brand delves deeper into the intersection of entertainment, pop-culture, and lifestyle, cementing its place in the broader arena of fashion and beauty.
