MLS Reinstates Lionel Messi's TikTok Camera Following Brief Absence
In an exciting turn of events, football superstar Lionel Messi is set to participate in a TikTok livestream during Inter Miami's Leagues Cup matchup with Necaxa on August 2, 2025. This special event is expected to draw a significant audience, following the success of similar offerings in the past.
Last season's Messi-focused TikTok event attracted over 6.4 million live views, according to reports. While the exact viewer count for the August 2, 2025 Necaxa match livestream on TikTok is not yet detailed, the MLS and TikTok partnership has proven to be a popular choice among football fans.
The TikTok livestream will feature a Messi-focused camera tracking him throughout the game, offering fans a unique perspective of the star player. This event is part of MLS's strategy to engage and entertain fans, regardless of their level of interest.
The Leagues Cup this year features a bracket system with 18 teams each from Liga MX and MLS, leading to four quarterfinal affairs between Mexican and northern teams. This tournament has gained significant attention, boosting viewership on platforms like Apple TV, FS1, and Univision.
Messi made his MLS debut in the Leagues Cup in 2023, and since then, Inter Miami, with Messi on their team, has seen an uptick in interest from new fans. The club now has 12.1 million followers on TikTok, six times as many as the Florida Panthers, Miami Heat, and Miami Marlins combined.
MLS is also focusing on content recommendation and personalized marketing initiatives to tailor the offering for newcomers, with a focus on Messi's remaining time in the league and opportunities around next year's World Cup in North America. The league is also working to turn TikTok followers into MLS game viewers who learn more about the rest of the league.
In addition to the TikTok livestream, select games stream within EA Sports FC's mobile app, and MLS has introduced various distribution agreements with Comcast, DirecTV, and T-Mobile. The league has also launched a new Sunday Night Soccer tentpole in the third season of its $2.5 billion Apple tie-up.
MLS Season Pass access has been increased on Android devices, and the vertical format of the livestream will include custom graphics. The emphasis on personalized marketing initiatives and content recommendation for newcomers is a strategic move by MLS to attract and retain a broader audience.
In conclusion, the TikTok Messi livestream is set to be a highly anticipated event, following the success of similar offerings in the past. The MLS and TikTok partnership is driving strong and growing audience engagement across multiple platforms, offering fans a unique and personalized viewing experience.
People eagerly anticipate the TikTok livestream featuring football star Lionel Messi during Inter Miami's Leagues Cup matchup with Necaxa on August 2, 2025, as sports fans and TikTok users appreciate the combination of sports and social media. This event, following the success of previous Messi-focused TikTok events, is part of MLS's strategy to engage and entertain diverse sports enthusiasts, particularly those who appreciate football.
