Missouri Sports Betting Applications Filed by Two Companies
In the rapidly evolving world of sports betting, two major operators, BetMGM and bet365, have been making significant strides across the United States. As of July 2025, BetMGM is now operational in 24 states and Washington D.C., with bet365 legal in 13 states, according to recent reports [1][2].
BetMGM's expansive reach includes Arizona, Colorado, District of Columbia, Illinois, Indiana, Iowa, Kansas, Oregon, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Mississippi, New Jersey, Nevada, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, Tennessee, Virginia, West Virginia, and Wyoming [2]. However, the WNBA's Las Vegas Aces are the only team explicitly mentioned as partnered with BetMGM [3].
On the other hand, bet365 has entered into high-profile partnerships with the WNBA's Indiana Fever and Chicago Sky. The operator's branding is integrated into the Fever's media, social channels, and mobile app, while the Chicago Sky partnership includes court branding, board branding, broadcasts, and promotions [1][3]. Despite previous partnerships with NBA, MLB, and NHL teams, the available sources focus on bet365's recent WNBA deals [3].
Michael Savio, a writer from Denver who covers the sports betting industry for Casino.com, provides accurate and easy-to-understand information on these developments. With over four years of experience in the field, Michael's work primarily focuses on the sports betting industry [4]. When not covering the industry or betting on sports, Michael enjoys exploring Colorado [4].
Underdog Sportsbook, meanwhile, is currently only live in North Carolina. As the industry continues to grow and evolve, it will be interesting to see which operators expand their footprint and form new partnerships in the future.
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BetMGM's extensive sports betting operations span across 24 states, including Arizona, Colorado, and many others, with the WNBA's Las Vegas Aces being the only team it partners with in a sports-related capacity [2, 3]. On the other hand, bet365 has formed high-profile sports betting partnerships with the WNBA's Indiana Fever and Chicago Sky, integrating its branding into various aspects of these teams' media, social channels, and mobile app [1, 3].
