Ministry readies for strategic adjustments in its 2026-2030 strategic blueprint
The Ministry of Information and Culture in Kuwait is set to introduce a new media strategy for the years 2026-2030, with a focus on modernising media approaches and fostering local talent. The strategy, which was recently discussed in a meeting with senior ministry officials, aims to recognise diverse media production and incorporate input from various sectors and stakeholders.
Minister Abdulrahman Al-Mutairi, who also holds the positions of Minister of State for Youth Affairs and the Minister of State for Culture, will lead the development and implementation of the strategy. In a statement, Al-Mutairi emphasised the importance of coordination across all ministry sectors, as well as collaboration in shaping Kuwait's future media direction.
The strategy's development process continues the inclusive approach established with the previous strategy, involving consultation with the private sector, civil society organisations, and the general public. The working group responsible for the strategy's development comprises staff members from various sectors within the ministry, including both male and female employees.
The new media strategy is built upon the tangible progress achieved under the current 2021-2026 strategy, particularly in the media sector. As part of this progress, the Ministry has launched initiatives like the Kuwait Media Award (Shiraa), which covers various media forms and spans 16 categories.
The new strategy marks a transition from challenges to opportunities, with an integrated vision and a practical, measurable roadmap. The strategy's development methodology consists of four key phases: identifying future directions based on in-depth research and studies, defining measurable goals and performance indicators, designing executable strategic initiatives, and developing operational plans and timelines for effective implementation.
The new strategy, set to launch officially on April 1, 2026, underscores the importance of media and culture as inseparable pillars. This suggests the strategy will prioritise talent development and capacity building in the media sector. The Ministry places a strong focus on recruiting skilled local media professionals or, alternatively, recruiting talent from abroad.
The announcement of the new media strategy was reported by Al-Rai daily, and it aligns with the directives of Kuwait's political leadership and the nation's development plan. The next phase of the strategy's development will involve extensive dialogue with ministry staff and external partners, ensuring comprehensive input and ownership.
As the Ministry of Information and Culture continues to prepare the new media strategy, it is clear that the strategy will prioritise modernising media approaches, fostering local talent, recognising diverse media production, and incorporating input from various sectors and stakeholders to ensure it meets future cultural and informational needs.
The new media strategy, set to launch officially on April 1, 2026, will address policy-and-legislation related to media and culture, given its alignment with the nation's development plan. The strategy's development will involve extensive dialogue with ministry staff and external partners, ensuring comprehensive input and ownership from various sectors and stakeholders, including the politics and general-news community.
