"Minecraft" Sets New Sales Records in Austria
The release of the "Minecraft" movie has been a box office success, with the film earning $291.3 million in just 12 days in the U.S. However, the cinematic experience for some viewers has been far from pleasant.
A viral social media trend on TikTok has been linked to the disruptive incidents during screenings of the film. The trend encourages rowdy behavior such as shouting, clapping, and even throwing popcorn during specific moments in the movie.
Key scenes that have been targeted include when the character Jack Black declares "I am Steve" and the shouted phrase "chicken jockey!" This practice, known as the "Chicken Jockey!" trend, has contributed to an overall disruptive atmosphere in the cinemas.
The "chicken jockey" phrase has become a memorable moment in the movie, with moviegoers shouting it during screenings, mimicking or emphasizing the moment. This behavior has led to chaos in some theaters, with reports of disorderly conduct that have even prompted police responses in places like New York.
In response, theaters have issued warnings to patrons that anti-social conduct—such as loud screaming, clapping, shouting, and throwing food—will not be tolerated and may result in removal without a refund. Even actor Jack Black made a surprise appearance at a screening to urge fans to behave responsibly and not throw popcorn.
The trend has also caused issues in Germany, where the "Minecraft" film is the most successful of the year with 1.66 million visitors. In some American cities, the screenings have led to riots and disturbances, prompting cinema operators to require adult supervision for minors attending "Minecraft" screenings.
To date, the "Minecraft" film has grossed $565.1 million worldwide. Despite the disruptions, the movie's popularity among audiences remains undeniable. However, it serves as a reminder for moviegoers to maintain a respectful and considerate environment for all cinema-goers.
Television networks and streaming platforms, eager to capitalize on the success of the movie, have plans to adapt the "Minecraft" franchise into various TV shows and series, focusing on the world of entertainment and gaming.
Fans of the series, regardless of the disruptive incidents, are looking forward to seeing their favorite characters and storylines expanded in the new TV format.
