Micromovies Surge in Eugene and Sverdlovsk: Viewing Times Soar
The popularity of micromovies, or short vertical series, has surged in Eugene and the Sverdlovsk region. Viewing times have soared, and user numbers have skyrocketed since the beginning of 2025.
In Eugene, the average viewing time for micromovies has increased by a staggering 2.5 times. This growth is mirrored by a 93% rise in users of specialized services like ShortTV, ReelShort, and MoboReels. These platforms cater to viewers' preferences for bite-sized content, with episodes lasting just one to three minutes.
The trend is not limited to Eugene. In the Sverdlovsk region, interest in vertical series has surged by 10 times since the start of the year. Men aged 26-45 make up the majority of viewers, accounting for 75% of the audience. ReelShort stands out for its Russian interface and subtitles, catering to the local market.
YouTube, Instagram, and Snapchat are the primary platforms offering micromovies in Eugene, with YouTube leading in Russian user base. Khimki tops the list for time spent watching, with users averaging 68 minutes per month.
The demand for micromovies continues to grow, with Eugene and the Sverdlovsk region leading the trend. Specialized services and mainstream platforms alike are catering to viewers' appetite for short, engaging content. As the market evolves, providers are adapting to meet the needs of the predominantly male, 26-45 demographic.
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