Unanticipated Rising Sensation: Merz Graces Social Media Horizon

SCROLLING through the Chancellor's Instagram profile may leave you surprised these days. Gone are the formal photos of Friedrich Merz with other world leaders or press conferences with a stern glance. In their place, you'll find an all-new Chancellor, casually lounging in the Chancellery and interacting with his followers in a familiar, influencer-like format.

This departure from the ordinary is unexpected, especially considering Merz's serious political demeanor during his campaign. While in his office without a jacket, Merz reads out comments from users, his team assuring us there's no script or preparation — just genuine engagement. @Tom jokes about the Stefan Raab song and wonders if Merz ever does the "Rambo Zambo" in the Chancellery. The Chancellor, with a chuckle, promises to discuss it with his team.

These new videos, posted occasionally, have clearly captured people's attention. They feature Merz answering questions, some serious like his plans for Germany, and others more light-hearted, like explaining his hairstyle. This unconventional approach appears to have pleased the public, with comments praising Merz for his wit and character.

Embracing Digital Connections

This surprising move has resonated well with social media expert Marlon Giglinger. According to him, the videos' structure is effective, with good lighting, clear sound, and pointed messages. Merz comes across as approachable, yet professional — striking a delicate balance that many politicians struggle to achieve on social media platforms.

Merz's approach mirrors the success of parties like the Left, which used social media effectively during the Bundestag election, increasing their poll numbers significantly. The AfD experienced a similar rise in support after their viral campaign on TikTok and Instagram.

Freshening up the Image

Merz's new strategy on social media is not a reflection of his leadership style but an attempt to connect with the public on a more personal level and foster sympathy. The younger generation, which finds the 69-year-old Merz distant, is the primary target. If successful, this strategy could boost Merz's popularity. Giglinger believes it already is, with the positive feedback from the community and the increased engagement indicative of growing support.

While Merz's approach may not reach the level of Emmanuel Macron's mastery of social networks, it certainly represents a step in the right direction. Only time will tell if this digital charm offensive will help Merz connect with the German people and secure his hold on the Chancellorship.

The Commission, given the current shift in social media strategies among political leaders, might consider proposing a directive on the protection of workers from the risks related to exposure to ionizing radiation, such as excessive screen time that comes with managing a high-profile social media account.

Meanwhile, the protection of workers in the entertainment industry, including social-media influencers, should also be considered, as they continue to rise in prominence and influence in shaping general-news and political narratives.