Mercedes-Benz emphasizes India as a key market, commits to continued financial commitment
Mercedes-Benz, a renowned name in the automotive industry, continues to show its commitment to the Indian market. Last year, the company registered a record 19,565 car sales, marking its best-ever annual sales performance in the country.
With India on its priority list for localisation, Mercedes-Benz is investing more in Completely Knocked Down (CKD) production. This move is part of the company's strategy to strengthen its local production, focusing on innovation and product leadership.
The company's Bengaluru-based Mercedes-Benz Research and Development India (MBRDI) is at the forefront of this strategy. MBRDI is driving innovation as the idea engine for the parent company, aligning with strategic growth, and creating a culture to attract top talent.
Mercedes-Benz's focus on India is not limited to existing models. The company envisions multiple scenarios, considering the possible outcome of the EU-India free trade agreement. Geisen, a member of the Board of Management of Mercedes-Benz Group AG, believes that the products Mercedes-Benz has in the pipeline can effectively address the Indian market.
While specific products have not been specified, the company has introduced several electric vehicles to its global lineup. The Mercedes-Benz EQS, priced at ₹ 1.30 Cr, boasts a 107.8 kWh battery and an impressive range of 857 km. The EQE, priced at ₹ 1.41 Cr, offers a 90.56 kWh battery and a range of 550 km. The EQA, priced at ₹ 67.20 Lakhs, features a 70.5 kWh battery and a range of 560 km.
In the petrol segment, the Mercedes-Benz GLC, priced at ₹ 76.80 Lakhs, comes with a 1999 cc engine. The Mercedes-Benz GLA, priced at ₹ 50.80 Lakhs, offers multiple engine options.
Despite the increasing competition in the Indian market, with other Original Equipment Manufacturers (OEMs) recognising its long-term growth potential, Mercedes-Benz remains optimistic. Geisen expects strong, real growth in the future, believing in free trade and its positive impact on the economy.
In conclusion, Mercedes-Benz's continued investment in India, its focus on innovation, and its commitment to the market demonstrate its belief in India's potential as a key growth area. The company is not putting any plans on hold compared to what was originally planned, indicating its confidence in the Indian market's future.
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