Melania Trump rings NYSE bell ahead of her $75M Amazon-backed documentary premiere
Melania Trump visited the New York Stock Exchange on Wednesday morning to ring the opening bell. The event marked the start of trading and promoted her new documentary, Melania, which premieres on Thursday. She was accompanied by NYSE President Lynn Martin and Chairman Jeffrey Sprecher for the ceremony.
Before the bell-ringing, Martin presented Trump with a commemorative NYSE medallion. The ceremony aimed to draw attention to the film, which covers the 20 days around her return to the White House.
The documentary, directed by Brett Ratner and produced by Marc Beckman, features cinematography from Jeff Cronenweth, Dante Spinotti, and Barry Peterson. Scenes were shot in Florida, Washington D.C., and New York City. Amazon MGM Studios has invested roughly $75 million in the project, making it a major test for the company.
A private screening was held at the White House earlier, attended by business leaders like Tim Cook, Andy Jassy, Lisa Su, and Eric Yuan. The film's theatrical release is set for Friday, though a streaming date has not yet been confirmed.
The premiere comes as the White House faces fallout from federal agents shooting Alex Pretti in Minneapolis on the same day. Trump has described the documentary as an 'impactful, bicoastal collaboration' that could drive job growth.
The film's release marks a significant moment for both Melania Trump and Amazon MGM Studios. With a high budget and prominent backers, its performance will be closely watched. The Kennedy Center premiere on Thursday will set the tone for its wider rollout.
