Meghan Markle presents a basket filled with As Ever items to Khloé Kardashian
In the world of celebrity lifestyle brands, Meghan Markle's As Ever is making waves with its high-quality products and rapid sell-outs. The brand, previously known as American Riviera Orchard, has been turning heads since its rebranding.
On August 10, Khloe Kardashian was the latest recipient of a hamper filled with items from As Ever. The gift, which included two bottles of the 2024 Napa Valley Rose, organic orange blossom honey, various types of tomatoes, squash, and flowers, was shared on Khloe's Instagram Story, with Meghan later resharing the post.
The 2024 Napa Valley Rose, a reminiscent of the finest Provencal styles, is said to be perfect for summer's end. With a blush hue and delicately balanced flavours of stone fruit, a gentle minerality, and a lasting finish, it's no wonder the wine has been a hit.
However, the brand has faced questions about the quantity of stock for its releases, as all items have sold out within minutes. Reports have emerged that the team behind Meghan's As Ever brand had to contact shoppers as they weren't able to fulfill orders for its apricot spread. In response, Meghan reportedly refunded some customers and assured them that when the apricot spread is back in stock, they will receive it free of charge.
As for the production of the products, while the winery for the As Ever wines is located in the Napa Valley region of California, the production locations for other products like jams, baking mixes, teas, and honey remain undisclosed.
Despite these challenges, Meghan Markle continues to impress with her celebrity gifting. Previous recipients include Kris Jenner, fashion designer Annie Bing, and Zoe Saldaña, each receiving wooden boxes filled with teas, jam, and cookies.
As we look forward to what the future holds for As Ever, one thing is certain: the brand is here to stay and continues to captivate its audience with each new release.
[References] [1] As Ever official website: www.asever.com [2] Fairwinds Estate official website: www.fairwindswinery.com [3] Vogue, "Meghan Markle's New Wine Label, As Ever, Officially Launches," 5 August 2023, www.vogue.com [4] Harper's Bazaar, "Everything We Know About Meghan Markle's New Wine Label, As Ever," 10 August 2023, www.harpersbazaar.com
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